Automotive Digital Marketing

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A few suppositions

  1. The best sales day is Saturday
  2. the worst sales day is Monday
  3. new customers are more internet savvy

Internet research shows that the best day to buy a car is the last Saturday of the month, due to dealerships and sales people wanting to "make their numbers".  Research also show the second best day to buy a car is the Last Monday following a Last Saturday.

So, following the suppositions and the research, wouldn't it seem logical to offer a LAST MONDAY SALES EVENT in months with a Last Monday proceeding a Last Saturday.  This would be a great event to run on Social Media, inviting your fans to come in, mention the Social Media offer and receive some sort of discount or add-on?

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Comment by Joe Spagnualo on September 2, 2011 at 5:07pm

Thank you, Ralph. You input is greatly appreciated.


Comment by Ralph Paglia on September 1, 2011 at 9:39pm
I really like this idea... Why would any dealer NOT execute on this one?

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