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Social Media Isn’t About The Networks… Not Really

It's only technology after all, social networks. They're a communication device that aids in the connection of people. Their true power lies in that actual connection, the human side of what the technology helps to facilitate. It's within that human element that the true magic happens, it's in the humanizing of business that we learn more about who we are and what we want out of our business affiliations that sets us apart from our yesteryears.

It's always been there of We've always had it. The desire was always there but it wasn't until technology came around that it was unearthed and really brought to bear. Much like the telephone, invented by Alexander Graham Bell all those years ago, the internet and the social web in general, have brought about a way for us to connect with each other and be the social creatures we always were. So you see, social media isn't about the networks... not really, it's about the relationships that are built because of it, the friends created, the marriages formed, the love discovered, and the moments we share that holds the true power of what social networks have done for us, the human race, they have become the tie that binds us.

Businesses, in general, now have a way to plug in and connect with their customers like never before. They can become part of their everyday, not just the "transaction," the wam-bam-thank-you-ma'am, no, they have a way, a real way, to become part of the lives of the people that keep them in business in the first place. They have a way to interact with, learn from, and get advice from the best consultant they could ever hope to have, their customers. It's time that businesses really start to listen to what is being said. It's time for them to get out there and have a conversation with their customers about what they can do better as a business, because they are the ones that truly know.

Why social media though? Because it's where they are, that's why. But even deeper than that is the fact that they are there to interact, and if a business interacts without trying to push their marketing message, they will be accepted as "one of us," instead of as "one of them." It's about the dialogue, the conversations that happen around topics that don't necessarily have anything to do with business. It could be about kids, or dogs, art, or skydiving. Be human, interact and have fun. Don't worry, if done right you will sell stuff, lots and lots of stuff, but first you have to become human. Build trust, tell stories, and laugh with your customers, be their friend, influence word-of-mouth and encourage loyalty. Life is way too short to live life as a business, open up and live, enjoy who you are, it's okay to take the tie off and be "one of us," live a little... will ya?


David Johnson

Social Media Nut

Social Media Editor; ADM

Views: 93

Tags: human business, social media, social networks


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Comment by David Johnson on August 30, 2011 at 2:04pm
Amen to to that Tom! I like to ask people, who say that social media is bogus, "Since when is building relationships with your customers and influencing word-of-mouth NOT worthwhile?
Comment by Tom Gorham on August 30, 2011 at 12:34pm
Thanks David, I loved it.  Everytime I hear someone talking about the Internet as if it's a thing, a strange thing at that, I want to say that the Internet is people... especially Social Media.  Everything that facilitates getting on the Internet is a thing. Connecting is human.
Comment by David Johnson on August 30, 2011 at 11:05am
Thank you Ralph, I wrote this during a three hour layover in the Houston Bush airport. I was noticing a large group of people, that were going on a trip together, must have been about 30 of them, when I heard one of them say, "This is so much better than chatting on Facebook!"

From that statement I wrote this post.
Comment by Ralph Paglia on August 30, 2011 at 9:31am
I enoyed reading this... obviously from the heart and very sincere!

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