Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's always been there of course...it. We've always had it. The desire was always there but it wasn't until technology came around that it was unearthed and really brought to bear. Much like the telephone, invented by Alexander Graham Bell all those years ago, the internet and the social web in general, have brought about a way for us to connect with each other and be the social creatures we always were. So you see, social media isn't about the networks... not really, it's about the relationships that are built because of it, the friends created, the marriages formed, the love discovered, and the moments we share that holds the true power of what social networks have done for us, the human race, they have become the tie that binds us.
Businesses, in general, now have a way to plug in and connect with their customers like never before. They can become part of their everyday, not just the "transaction," the wam-bam-thank-you-ma'am, no, they have a way, a real way, to become part of the lives of the people that keep them in business in the first place. They have a way to interact with, learn from, and get advice from the best consultant they could ever hope to have, their customers. It's time that businesses really start to listen to what is being said. It's time for them to get out there and have a conversation with their customers about what they can do better as a business, because they are the ones that truly know.
Why social media though? Because it's where they are, that's why. But even deeper than that is the fact that they are there to interact, and if a business interacts without trying to push their marketing message, they will be accepted as "one of us," instead of as "one of them." It's about the dialogue, the conversations that happen around topics that don't necessarily have anything to do with business. It could be about kids, or dogs, art, or skydiving. Be human, interact and have fun. Don't worry, if done right you will sell stuff, lots and lots of stuff, but first you have to become human. Build trust, tell stories, and laugh with your customers, be their friend, influence word-of-mouth and encourage loyalty. Life is way too short to live life as a business, open up and live, enjoy who you are, it's okay to take the tie off and be "one of us," live a little... will ya?
Social Media Nut
Social Media Editor; ADM