Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will give you a list of ideas that you can use on your social networks throughout the month. Please take the time each month to make an additional list of other relevant topics for your local community.
Breast Cancer Awareness Month – The American Cancer Society’s estimates for breast cancer in women in the United States for 2014 are:
Couple of ideas to do: Add a pink ribbon to your logo, have a pink day at your dealership, or use pictures like the one below as your cover picture.
National Liver Cancer Awareness Month – The American Cancer Society’s estimates for primary liver cancer and intrahepatic bile duct cancer in the United States for 2014 are:
Down Syndrome Awareness Month – There are over 400,000 people living with Down Syndrome in the US.
National Diabetes Month
AIDS Awareness Month – There is roughly 1.1 Million people living with AIDS in the US.
Adopt a Shelter Dog Month – Mutts make the best pets! Give them their due, have a pet adoption day at your dealership! Pets are part of people’s families and they love to show them off. Have a pet picture contest!
Energy Awareness Month – Go Green! Share energy-saving ideas, ways your cars are “Green” and what you are doing at the dealership to conserve energy.
National Chili Month – Have a chili cook off at your dealership to raise money for breast cancer awareness!
Couple more on a fun note – National Cookie Month, National Pizza Month and Seafood Month – have fun with them!!! Get a pizza company to co-promote your business and have a contest.
10/6-10/10 – Customer Service Week – Do something special for your customers this week!
10/13-10/17 – National School Lunch Week
10/12-10/18 – National Food Bank Week – collect canned goods at your dealership and share on Facebook pictures of customers and employees donating.
10/23-10/31 – Red Ribbon Week or Drug-Free America – more info here: http://redribbon.org/downloads/
10/3-10/5 – Fallen Firefighters Memorial Weekend – show your respect
10/4 – National Child Health Day – share information about vaccinations, healthy eating, vitamins, and other ways for kids to eat healthier. Ask people in your community the following question: “Moms, what do you do to get your kids to eat healthier?” Have a contest for the healthiest kid friendly recipes.
10/5 – World Teachers Day – takes a special person to be a teacher!
10/13 – Metastatic Breast Cancer Awareness Day – you want to show recognition towards those fighting the fight all month but especially this day.
10/22 – National Mammography Day – early prevention is extremely important!
10/27 – Navy Day – most people have some level of patriotism in them and showing respect for our troops is a great way to bond with people.
10/2 – Name your car day – ask people what the name of their car is, I bet you will get a lot of answers!
10/4 – National Golf Day and National Frappe Day – one for the men and one for the ladies!
10/17 – Wear Something Gaudy Day – have fun with this and take pictures!
10/25 – World Pasta Day – share recipes and cooking tips and ask what are people’s favorites.
10/31 – Halloween – have trick or treat at the dealership. Give candy to all your salespeople and have kids go from desk to desk.
There are more but this should be a good guide for your upcoming content calendar. See you next month!