Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Sloppy Joes.....YES! Sloppy Sales.....NO!


Sloppy Joes…..YES! Sloppy Sales…..NO!


Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!


What I don’t like are Sloppy Sales! Meaning the sloppy job many Internet Sale Managers do and take advantage of. Yes it is nice to sell a vehicle online; the vehicle is delivered to their door without even meeting them in person. (Many dealers just use the transporters to deliver and sign the paper work). It boils down to a quick and easy sale for you and your dealership.


Where does the sloppiness come in play? First of all many online consumers don’t even want to deal with a sale man or even let alone the dealership. However there are consumers that do their full research as they are looking for further educating their purchase decision.


If you sell a client via email, online or just that you have a wonderful voice, this does not give you any reason that they are still looking for a follow up. A thank you by video, constant follow up, referrals and such.


Online car buyers that come into your dealership to pick up their purchase & sign their paperwork don’t get the full attention they deserve.


I seen this happen many times when a client comes into the dealership, the team assumes they know all the information they need to know so a proper delivery is not taken place. This is where the sloppiness comes in
play.


Regardless if you sent them many photos inside and out of the car, 360 spins, videos, specifications etc. they need to have a full walk around no matter what!


You may be saying “they said they didn’t need one”…..! If you ask the customer if they would like to have a full personal walk around, it will not just help them it will further educate yourself as a salesperson. Consumers love to be a part of educating the salesman to further their success for more sales.


Online consumers may be armed and dangerous with lots of information but do you realize you may not be armed enough to surprise them with what they may not be aware of.


Don’t let your online sales department crash and burn!

Views: 81

Tags: auto, automotive, dealership, internet, management, manager, marketing, online, sale, sales

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service

google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0 google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0