Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Date: Effective Immediately
From: Fixed Operations Gross Profit
To: Dealer Principal
Dear Dealer Principal,
It is with great regret that I must submit this letter of resignation effective immediately.
Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.
I am quite excited about the opportunity that is in front of me. The team I am moving to have a firm grasp on my potential and have made a commitment to increasing my role while taking care of their customers.
For example, the advisors understand the difference between taking an order and taking care of the customer. They take the time to explain to every customer the different maintenance requirements of their particular vehicle.
And they make sure every customer gets a maintenance schedule with recommendations on how the customer can best take of their vehicle for longer life and greater customer satisfaction.
They even set up a quick lane service that is as convenient as the “aftermarket guys.” Yessir, they have the customer’s best interest in mind at my new place of work.
Those are just a few things they have done to attract new Gross Profit like me. In fact, they made an offer so attractive, I just could not say no. The best part…they even have an advisor service drive write-up process that practically guarantees my continued employment there for as long as I like!
Believe me when I say I contemplated a long time before deciding to make a change. I considered all the benefits of staying here and there are a couple. I know that every month will be the same as last month and there is something to be said for continuity I guess.
Also, doing the exact same things day after day without making changes does have some benefits. At least I always knew that I would have some small role in the dealership’s success. I have to be honest with you when I say that sometimes it was hard watching the other dealerships with larger Gross Profits, but I got used to it.
Perhaps that is what has finally led to this. All in all, I think the best word to describe my time here is “underachievement.” And without any new processes or changes, I've made the decision to part company.
I really wish we could have done more together. Good Luck to you in your future endeavors.
Fixed Operations Gross Profit