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Republican Nation Convention and Twitter

Itʼs official: Twitter is THE place for advertisers of every shape and size. Weʼve long suspected itʼs true and last nightʼs Republican National Convention just seals the deal.

Obama has utilized social media marketing since his first campaign back in 2008, and many suspect thatʼs the reason he was able to defeat John McCain and the implacable Alaskan so handily; Mitt Romney wonʼt go so gentle into that good night. Heʼs been spreading his campaign over both Facebook and Twitter, he doesnʼt have the saturation of Obama, and evidence suggests he gaffed by buying a large quantity of followers, but at least heʼs trying.

The Romney campaign made history this week when they purchased a national trending topic on Twitter, the first presidential campaign to ever do so. #RomneyRyan2012 appeared as a trending topic Thursday night, the night Romney finally spoke at the RNC. His campaign also live-Tweeted the event, posting snippets of the speeches and additional commentary.

What were the results? From a pure numbers standpoint, it looks like it was a rousing success. There were tens of thousands of Tweets by the middle of last night and there are more every second. Keep in mind that Tweets means unique Tweets, there were also an abundance of reTweets and other shares, so itʼs safe to say that the message achieved a high level of saturation…but what kind of message was it?

You can check out the hashtag for yourself, but here is a sampling of the top 10 from the time of this writing:

–I’m sure Obama cringes when he sees ads like this! “America Bows to Nobody!”

–I wonder if after last night’s performance @MittRomney will take away#ClintEastwood‘s pension as well.

–So are we going to unite now and get #RomneyRyan2012 elected? YES!

And, not eloquent perhaps, but unarguably succinct:
@BarackObama Pack ya s***

The majority of Tweets are actually positive, and the majority of negative Tweets are making fun of Clint “Dirty Harry” Eastwoodʼs invisible chair bit (which is currently going viral as a meme). So overall, the experiment was a grand-slam for #RomneyRyan2012.

Now, I know what youʼre thinking. “Should I sponsor a Tweet for my own business or event?” Well, to tell you the truth, in all this excitement I kind of lost track myself. But being as this is Twitter, the most powerful social network in the world, and could blow your reputation clean off, youʼve got yo ask yourself one question: Do I feel lucky?

Well, do ya, punk?

Original article about Twitter at the RNC posted on Wikimotive's blog under the title Twitter and the Republican National Convention

Views: 150

Tags: marketing, media, rnc, social


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Comment by Stephen Jackson on August 31, 2012 at 9:51am

Tim, now you're thinking...

Comment by Timothy Martell on August 31, 2012 at 9:44am

LOL, the internet certainly is! I'm just suggesting there are better places than ADM to sling vitriol and rhetoric...

But then who knows. Maybe more people will read this if we turn it into a wrestling match...

Comment by Ketty Colom on August 31, 2012 at 9:24am

Comment by Stephen Jackson on August 31, 2012 at 9:23am


If the Internet isn't a place for dirty laundry, I don't know what is. ;)

No doubt - social media is a political game-changer (as it was in '08).

Comment by Timothy Martell on August 31, 2012 at 9:19am

Hey Stephen, the point of the article wasn't to take a political stand, just to illustrate the impact of social media in the political space and bring that to light. Perhaps that will lead to an idea that someone in automotive could use in a meaningful way. 

As far as politics go, right or wrong, most of us know where we stand and why (whatever those reasons may be). I don't really think ADM is the place to air that laundry out.

Comment by Stephen Jackson on August 31, 2012 at 6:58am

We probably don't run in the same circles, Tim, but the tweets I have seen are predominantly laughing at the bizarre performance of Clint Eastwood (who might as well have brought out a LITERAL straw man). I thought that Eastwood's rambling, off-script diatribe overshadowed Romney's keynote address (in which Romney ridicules the idea of "talking" with Iran, a soon-to-be nuclear power, and openly mocked the concern for climate change).

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