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Razorfish new report- Fluent the Social Influence marketing report.

Razorfish a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.

Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.

The report is here at
it is a 56 page report. I am going to read and reread it and then will post my thoughts and takeaways.

A great blog that they have for the auto industry is called Headlights and is in my Google Reader as it should be.
It is located here.

2 great resources.. Enjoy I have....

Views: 159

Tags: Auto, Industry, Media, Razorfish, Social


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Comment by Mary S. Butler on October 9, 2009 at 8:59pm
Thanks so much for the shout out!
Comment by Ralph Paglia on August 21, 2009 at 5:24pm
For ADM Professionals who are interested in learning more about Social Media Marketing, you are invited to join the ADM Professional Community Group dedicated to learning about the auto industry's best marketing practices that leverage Social Media and User Generated Content (UGC) sites:
Comment by Ralph Paglia on August 21, 2009 at 5:20pm
For those ADM Professionals who demand immediate gratification, here's the introductory summary of the report from the document's first few pages, and you can download the document from the link below:


Why does the world need another report on social?

At Razorfish we wondered what we had to offer our clients that they aren’t reading already when it comes to one of the hottest topics in marketing — Social Influence Marketing.

The Razorfish Social Influence Marketing Report is a must-read: must do. They must engage with their customers (and across every platform, channel and device). We also believe that Social Influence Marketing has a large role to play in this world where actions speak louder than advertising. But marketers must examine the role of social through the same lens as other forms of marketing for social to be taken seriously.

With this report, we’ve set out to study the relationship between influencers, the different stages in the marketing funnel and brand affinity across different industries. We believe no one else has studied the role of Social Influence Marketing in this manner

And even more so than in the past, they’ll want to measure what their brands do. So we’ve also looked at how trust works across the different platforms online and offline. With our partners TNS Cymfony and The Keller Fay Group, we’ve studied how brand sentiment varies by industry and by channel (online versus offline) to define what we refer to as a SIM Score — a single metric that every brand will need to index itself against on an ongoing basis.

As Social Influence Marketing touches every part of marketing and every dimension of an organization,
we need to examine it more strategically. You’ll see this at work in every one of the sections that make
up this report, which includes influencing purchase decisions.

And, of course, no report on Social Influence Marketing would be complete without a look at the microblogging
phenomenon, Twitter. So we’ve also included a guide to how Twitter can be used to enhance your brand.

We hope that after reading this report, you’ll have both insights and tools to put social media to work
for you and your company.

Fluent: The Razorfish Social Influence Marketing Report Fluent: The Razorfish Social Influence Marketing Report can be downloaded in PDF format here: SocialInfluenceMedia-Fluent19279.pdf

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