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Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with their own sites. They along with AT&T, for example, are along for the ENTIRE consumer journey via smartphones.
Pixels help advertisers reach the people at the right places and at the right times.
It’s one thing to show up on the Google Display network and quite another to show up – specifically so – on the local ABC, NBC, CBS and Fox affiliates websites. It’s still another to show up on ESPN.com as well as the local college scoreboard for your customer’s favorite team.