Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net, was invited for the fourth consecutive year to speak to the automotive advertising class at Northwood University in West Palm Beach, Florida
. Ed Peters, an Associate Professor at Northwood University, introduced Philip to the class as “an auto industry and automotive advertising
expert with a unique understanding of the technology that is shaping the future of the auto industry.”
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.
The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Prior to Philip’s presentation at Northwood University he discussed his agenda for the class on a blog talk radio station, WAAOL, All Automotive Advertising News All The Time, that is featured on AdAgencyOnline.Net.
The show, “Lunch With Phil Discussing Automotive Advertising,” is an open business meeting designed to share best practices with site visitors, affiliated automotive advertising agencies and auto dealer clients of AAOL. Philip explained that the information he planned to share with the class at Northwood was based on a seminar that he recently delivered in Las Vegas at the 6th Digital Dealer Conference.
The seminar at the 6th Digital Dealer conference discussed during the show and presented at Northwood expands on his business philosophy to network with automotive advertising professionals.
Philip’s seminar was posted at www.digitaldealerconference.com as follows:
Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.
Sub-title: Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.
Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities - to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.
Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.
He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio
station – WAAOL, All Automotive Advertising News All The Time
. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.
Other shows include “Lunch With Ralph Discussing Automotive Advertising
” and “Automotive Advertising Experts
.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry.
Recent automotive advertising vendors represented by AAOL include; Argistics
- AutoTransaXion, SiSTeR Technologies - Video CarLot
, EveryCarListed.Com, DealMaker.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including;
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##