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PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11th with over 600 companies exhibiting and over 2,000 products on display.

The six products recognized with an PCG Spotlight Award are:

  1.’s MyCars™ shopping cart system
  2. Dealertrack’s Payment Driver™ eCommerce tools
  3. Dominion Dealer Solutions’s DominonDMX™ ERP-Based dealer management software
  4. DrivingForce’s Stealth Shopper™ mystery shopping service
  5. Car-Mercial’s Video Ad Network
  6. AutoFerret’s AVA lead nurturing software

The MyCars™ online shopping system, first prototyped by Joe Pistell Senior Director of Product Innovation at, was also recognized as Best of Show. MyCars™ gives stealth car shoppers tools to organize the cars in their consideration set. A consumer’s MyCars™ toolbar offers email alerts when car prices change on a car they saved or if a saved car is sold. The solution will give dealers new tools to keep their brand in front of consumers during their car shopping life cycle.


For a full description of the products selected to receive a PCG Spotlight Award this year, please visit: Many of the products reviewed this year by PCG have recorded interviews direct from the convention floor, viewable on their website. The website also lists the runner-ups for this year's awards, in the Honorable Mentions category.


About the Spotlight Awards

The PCG Consulting team comprised of automotive marketing and technology veterans choose the Spotlight Awards winners each year. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities, and ROI to car dealers. Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments. The PCG Spotlight Awards are not associated with the National Automotive Dealers Association (NADA).


About PCG Consulting, Inc.

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely on the advice of PCG Consulting.

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Tags: 2013, awards, consulting, nada, pcg, spotlight


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Comment by Tarry Shebesta on February 20, 2013 at 10:19am

My response was directed towards an area of the industry that I do have more experience with than anyone else. So when I see something posted that is in my area of expertise, I will usually comment, good or bad. I feel it's important that accurate information be presented. It's this reason that dealers are so hesitant to listen to solid, proven, solutions because of all the hype out there.

As an industry consultant, I would want to make sure I do my homework on a product I am awarding, promoting or endorsing. It does the industry no good to promote a particular product just because some big company launched it. In my experience, such companies provide an array of products but are not the best at any one of them.

My goal is to provide the best service possible for our dealer customers. This means thoroughly testing and piloting a service before going to market. In most cases it means using the product ourselves. What better way to offer a solution to the industry if you created it out of personal need.

I have begun consulting with a few dealers on my own and will be working with them on a new website solution. The idea is to engage consumers without all the lead gen gimmicks that you see on every dealer website out there. I will need to partner with the best in the industry, I'm not arrogant enough to think I can build everything, something this industry doesn't seem to grasp. Think of what could actually be accomplished in this industry if more of us worked together. 

Here's a good question. How does an SEO/Marketing company service more than one manufacturer make in a given market? You can't! Again, an area where I have proven expertise in.

I would be more than happy to talk to Brian about the history and players of payment marketing or there is a white paper I authored June 2011 on the subject.


I do not claim to be an expert on everything but, on this topic, I am.


Comment by Ralph Paglia on February 19, 2013 at 11:20am

If there is one thing that I have learned over the past 5+ years since ADM was launched on this platform, it is that people in our industry appreciate a good debate. During that same time period, I have watched Brian Pasch grow his business, create dozens of high paying jobs while doing so and develop a variety of products and services for car dealers. To suggest that Brian does not pay attention to the auto industry or the development of products within our vertical is to reveal a complete lack of awareness of how Brian Pasch operates or what he does on a daily basis.

I have not always agreed with Brian's opinions or recommendations, but one thing I would never delude myself about is whether or not he is paying attention to the auto industry's retail technologies or product offerings!  In fact, one of the characteristics that I both admire and which at times annoys me about Brian's "modus operandi" is the way he is constantly observing what various suppliers, consultants and strategists write about, offer or demonstrate and then takes their concepts or tactics and makes them work for his own team while providing value-added services to car dealers.

With all that said, I agree with Tarry that there have been multiple automated payment quote systems from several suppliers available for several years. On a personal level, a friend and automotive professional by the name of Jim Mays met with me in my dining room in 2007 and demonstrated a Loan/Lease payment automated quote and display system that published the payments and terms alongside a dealer's online inventory in July 2007. At the time, his company's sales channel was an indirect automotive financial lending services provider with a national sales team... That lender fell victim to the banking system crisis of 2009.

What's the point? There are many marketing and communications systems that have appeared over the years, then disappeared... The concepts many of these solution providers offer to dealers may have been valid and have represented improvements to the way automotive retailers operate, but in many cases the reasons for the product or company's failure have little to do with effectiveness or ROI provided to car dealers. Heck, along with several other people, I had the displeasure of watching a phenomenally effective online service scheduling system get moth-balled and taken away from the original "Pilot Dealers" because it worked too well and was considered to be a distraction to the sales team by an automotive supplier executive seeking to maximize his earn out payment from the sale of his website company to a large DMS provider.  The people involved with developing the product were devastated and the ten dealers who had deployed the product were furious at having it taken away from them.  The product's failure was that it was too effective and would have distracted the sales team from selling the core products essential to the business unit leader's earn out criteria.

In many ways, the effectiveness of how a solution provider goes to market in the auto industry is as important, or possibly more important than the ability to generate an ROI for car dealers of the solution itself... A better mouse trap is meaningless if it is never deployed in meaningful numbers.

Comment by Tarry Shebesta on February 19, 2013 at 7:29am

I actually do understand the product I called out in your piece. I've worked direct-to-consumer model with online payment marketing for the last 12 years. I have documented history of how it started and how its evolved. So in this category, you are not up-to-speed with what the industry is doing. This is where my concerns are based.

It would be to the best interest of the dealer who is paying you as a consultant to provide them with the advantages and disadvantages of each product or service. 

Again, I apologize for any untrue accusations about your credibility, but sometimes the way things are presented just don't add up.

I think it may be time to rank the consulting companies that are out there. I would like to see how each one ranks in the area of providing dealer profitability, sales and ROI.



Comment by Brian Pasch on February 19, 2013 at 7:13am


The great part of ADM is that everyone is entitled to an opinion. Your comment that I am not paying attention to the automotive industry is obviously based on not knowing me or my work.

Your suggestion that I am on the payroll of the companies I consider offering exciting products to car dealers, is unprofessional and unfounded.

My body of work speaks loudly to the integrity of my opinions and my commitment to educate dealers on strategy and new products.  The feedback on ADM over the years has clearly confirmed that my articles help dealers make better choices for products and services. 

If you took the time to understand the products highlighted this year, I'm confident that you would change your conclusion that bringing attention to dealers about these products will "not help dealers at all".   The video interviews of each product will be posted this week on 

With that said, there are many great products on the market and not recognizing them with a PCG Spotlight Award does not diminish the value they bring to dealers. Dealers need choice, and products continually evolve.  

Companies that have great products are encouraged to reach out to me and setup a demo, because I love to write about new products and ideas.  Any best of all for the companies, and dealers on ADM, my articles are not "pay to play".   

Comment by Tarry Shebesta on February 19, 2013 at 6:52am

You are right Alexander. 

Good to see the "industry experts" are catching on to payment marketing. It's only taken them 12 years. 

Kind of makes you wonder the motive behind the "consultants".  It's a shame as this kind of promotion does not help dealers at all.

Amazing. Oh well - it's hard to determine what works for the dealer if those promoting services do not use them or work directly with consumers to ensure their effectiveness.

AutoUSA's Payment Pro and Jerry's OfferLogix, which is basically the same as ChromeData/DealerTrack's Payment Driver was on the cover of AutoSucces.

Brian Pasch is not paying attention to the industry or he's on DealerTrack's payroll. Either one is NOT good for the dealer. 

Sorry Brian, but you are welcome to explain and I apologize in advance if I've gotten this wrong. You can see that things just don't add up.

Comment by Alexander Lau on February 19, 2013 at 5:54am

No offense, but these all seem like enhancements to products that were already available on the market. 

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