Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.


In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the best days of the week as related to email open rates. Read on to learn how to improve your campaign engagement by optimizing your launch days.


What We Discovered

We analyzed all on-demand email campaigns launched through our system between January 2015 and September 2017. And in our analysis, we found that the beginning and middle of the week showed higher volume and open rates. While the weekend showed lower volume, the open rates were significantly higher than during the week – a strong indicator of customer engagement.

How to Maximize Your Results

For non-premium brands, target the first half of the week, Monday through Wednesday, as your prime days to drive engagement. For premium brands, the ideal campaign launch days are Tuesday and Thursday. Although the weekend shows lower volume, all brands should consider trying a Saturday or Sunday campaign launch to find out how it performs for your store.

Views: 98

Tags: AutoLoop, automotive, best, blast, campaign, dealership, email, engagement, marketing, open, More…practices, promotional, rate, roi


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Loading… Loading feed

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service