Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

NFL Players Love Appearing in Local Television Advertising

Football season is just around the corner, so naturally many local businesses are linking up with some of their city’s NFL starts, as they seek to get a leg up on competitors and capture market share.

In Miami, where superstar athletes are becoming commonplace in the glitzy city, the Dolphins' Brandon Marshall will be broadcast not only on Sundays catching passes, but also in automotive advertisements promoting the Warren Henry automotive group’s line of luxury car dealerships.

Marshall has been named as the “Official Brand Ambassador" for the dealership, and will serve as spokesman for the luxury car dealership. He will appear in a series of television advertisements get to cruise around South Beach in a new 2011 Jaguar XJ, according to the South Florida Sun-Sentinel.

Marshall has had a bit of a troublesome past, so it will be interesting to see if his image will improve with a change of scenery, and if his work in automotive advertising will lead to bigger and better endorsement deals.

The announcement got us poking around YouTube for some other notable marriages between NFL stars and local businesses. The results, as I am sure you can imagine, had us laughing.

Tell us your favorite, or send us along some videos we may have overlooked.

Buffalo Bill Leodis McKelvin Invades a Sports Memorabilia Store

The Cincinnati Bengals' Carson Palmer Adds Flavor to a Backyard Barbecue

Super Bowl Champion Jim McMahon Encourages Chicagoans to Hop on a Scooter

Views: 867

Tags: advertising, automotive, football, local


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ted Frazier on August 27, 2010 at 6:07am
Haha, That Jim McMahon spot is one of the worse ads I've ever seen. It does well to capture the personality of McMahon, but I can guarantee it damaged the image of Honda Scooters because the only clip with the scooter in it is where Jim gets off it and walks away. And there seems to be a lot of sarcasm in his voice at the end.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service