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Power Minute #2: New-vehicle Buyers' Reason for Purchase vs. Avoid

Today's new-vehicle buyers are considering fewer and shopping fewer dealers. What are the reasons for these shoppers to purchase vs. avoid?

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Video transcript:

Today’s new-vehicle buyers are considering fewer models and shopping fewer dealers.

In fact, on average, buyers physically shop only 3 models, one of which they buy.

But what are the reasons these shoppers purchase vs. avoid?

According to the recently released J.D. Power 2016 U.S. Auto Avoider StudySM, exterior styling is the top reason shoppers buy a particular model. It is also the top reason to avoid a particular vehicle, followed by the vehicle costs too much and interior styling.

To find dealership marketing opportunity where you can pull new-vehicle shoppers away from your local competitors, please visit

Thanks for watching, stay tuned for the next edition of “Power Minute”!

Views: 133

Tags: automotive, avoid, dealership, purchase, retail, retailers, shopping, vehicle


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