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If you’re like me, my guess is that you’re getting pretty excited as you gear up for the NADA Convention and Expo in San Francisco this February 5-7. I love the expo. It’s an opportunity to see old friends, meet new ones, learn the latest trends, network, and do some business.

How about you? Are you planning on attending? And if you are, do you have a plan for what you want to accomplish? Many dealers will be looking for solutions to help drive customer loyalty, because more and more manufacturers are moving away from CSI scores to focus on customer loyalty.

  • “I would encourage anyone in the automotive industry who is considering a loyalty program to research it thoroughly, find out how it fits with your business model and consider the cost of conquesting a new customer verses retaining one that you already have, ” says Michael Bickert, General Sales Manager and Co-owner of Heninger Toyota in Calgary, Alberta Canada.

If you are looking for solutions to help you drive customer loyalty, I encourage you to stop by the re:member group’s space in the North Hall, Booth # 4264N. Just for coming by, we’ll give you a free DVD on how to start a loyalty program on how to start a loyalty program for your dealership.

Allow me to provide you with a suggestion: Visit the Visit the NADA Exhibitor Search  and search "Loyalty”. You’re only going to find ten exhibitors that claim they can assist dealers with any type of customer loyalty. Narrow it down further, and I count three companies that focus specifically on loyalty marketing programs. Manufacturers are insisting that dealers focus on customer loyalty, yet only a handful of exhibitors are prepared to assist dealers with this initiative.

re:member group’s loyalty marketing initiatives are the best you’ll find at the show. You won’t find anyone who will work harder to create deep, lasting and profitable relationships with your customers.

  • “Heninger Toyota’s experience with the re:member group has been a very positive one,” continues Bickert. “I found re:member group very easy to work with, very accommodating and very flexible.”


We don’t offer a cookie-cutter solution to Customer Loyalty. We work with you to create the right program for your dealership. Spend just a few minutes with us, and you’ll find what some of the top dealers in the nation already know – it pays to re:member.

So make your plans for NADA, and come over to our booth and let’s get acquainted. See you at the show!

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