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In an industry driven by technology, mobile isn’t just along for the ride – it’s clearly directing where the automotive advertising world needs to go. Mudd Advertising continues to advance their technology and improve dealership success moving into the digital age. Mudd is announcing the launch of Brandcasting™ for Mobile.
With more than 1 in 3 adults owning smartphones, mobile is a crucial component necessary in effectively reaching consumers. Mudd Advertising realized this growing trend early and chose to integrate mobile into Brandcasting™ to make the platform even more robust.
“Research predicts that mobile Internet will take over desktop Internet usage by 2014. In order to market to consumers most effectively, it’s necessary to connect with people through the mediums they trust and utilize frequently. Through the launch of Brandcasting™ for Mobile, we are able to do just that,” Interactive Strategist Spencer Albers said.
Mudd’s Brandcasting™ for Mobile is optimized for smartphones and is fully integrated to work with all pieces of a Brandcasting™ campaign including: QR codes within direct mail, personalized URLs and email. Further, Brandcasting™ for Mobile provides its own analytics to allow real-time tracking of leads and results.
“At the core of everything we do is an unyielding dedication to results. We are driven by data integrity and strive to develop the most technologically-advanced solutions possible for our clients. What’s unique about Mudd is that in addition to our mobile, video and digital offerings, we work to ensure that the content we develop for our products is truly relevant to the individual customer on a personal level. Because of our commitment to long-term, measurable results, we’ve cultivated strong partnerships that are able to thrive amid tough economic times,” Jim Mudd, Jr, CEO of Mudd Advertising said.
“Mobile phones are often the first thing we consult in the morning and the last thing we check before going to bed. Brandcasting™ for Mobile is working when the dealership is closed. Our mobile component goes beyond listing inventory; it helps tell the story of the dealership and integrates the offline and online marketing message. Through Brandcasting™ for Mobile, individuals can transform from bystander to buyer while on the go,” Albers said.
Brandcasting™ for mobile is a crucial element in a successful, integrated advertising campaign.
“Our Brandcasting™ Platform is cutting-edge, and we have the market cornered with this product. Incorporating the mobile edge with our well-rounded Brandcasting™ product will create additional opportunities for our clients to thrive while using our strategies,” Interactive Sales Manager Doug Kroymann said.
Brandcasting™ is a unique turnkey product developed by Mudd Advertising that utilizes traditional media drivers and combines them with the power of today’s digital media. The Brandcasting™ Platform has transformed the way dealers advertise by sending a unified message to consumers while pushing them towards an online medium that can be tracked in real time.
About Mudd Advertising
Mudd Advertising, one of the largest family-owned agencies, has been a leader in creative marketing and audio-visual production for the last 30 years. Mudd specializes in automotive advertising, providing clients with interactive, traditional and direct media services, including real-time analytics on every campaign created.
Car dealerships across the nation use Mudd’s talents to innovatively advertise and measure analytics, tracking every effort in every campaign. Headquartered in Cedar Falls, Iowa, and with offices in downtown Chicago and Nashville, Mudd employs over 150 talented, dedicated and passionate individuals who love it when you succeed.