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More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:


It's Social Media Baby!


If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.


This means when consumers type in a car dealership name, more sites are vying to capture and suck the equity out of the brand.


In reality, many of these sites are just Google Adwords and banner advertising sites that are making money from optimizing website pages on a car dealer's name.


There is nothing illegal about this and over 60% of car dealers are allowing their name to be leveraged for other people to profit from.


In the area of car dealer reviews, have you taken a minute to see just how many websites seek to be the "authority" for car dealer reviews?


Here is a quick sample of the sites that I have found that want to be found in Google, Yahoo and Bing search for the phrase "Car Dealer Reviews" or "Auto Dealer Reviews":


Car Dealer Specific Sites


General Review Sites


Automotive IRM Confusion

The reason I bring this trend up on this blog is because it can be confusing for a car dealer to know where to focus their Automotive Internet Reputation Management strategies. So let me give you some practical advice:


  1. Look at your own Google Maps listing and see which review websites are being summarized on your Google Maps page. Focus on getting positive reviews posted on these sites first.
  2. Of course, getting posts directly on Google Maps should be a car dealers #1 priority because the "star" ratings are directly counted if a consumer posts on Google Maps.
  3. Once you have seen which review sites are being summarized on your Maps listing, focus on getting more reviews on those sites via email, calls and in store coaching.
  4. To see if other sites are having an impact on your business, Google your exact business name and see which review sites are showing on Page One and Page Two.
  5. Any sites on Page One or Page Two should get some attention to build positive reviews.

If a review website is not on Page One or Page Two, I would hold off investing any labor on these sites until the steps listed above are complete. Then, I would add positive reviews to the largest website vendors first and ignore the lesser sites that only have their own self interests in mind.


Summary: There are hundreds of websites trying to capitalize on your car dealership name. Don't get overwhelmed and just focus on the most visible websites that appear for your car dealership name or the cars you sell in your PMA.


If you need help with Internet Reputation Management, ask for help, Just don't ignore it! There are many companies in this community that can help.

Brian

Brian Pasch, CEO

PCG Digital Marketing

http://www.pcgdigitalmarketing.com

http://twiter.com/automotiveseo

Views: 220

Tags: , , auto, automotive irm:, , car, dealer, management", reputation, reviews

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Comment by Mitch Gallant on August 9, 2010 at 4:06pm
Thanks Brian, great advice. Some of these review sites are brutal. I found that quite a few of these don't have a .ca registered. I was disappointed that the more reputable ones have registered .ca's but in Canada there's not even a wake let alone a flood of these sites and it's a resource, at least I, would love to put to use. I did end up grabbing mydealerreport.ca so if anyone from there sees this contact me even though it looks like your site is over 2 years stale.

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