Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I can imagine Austin Powers dressed in a blue velvet leisure suit saying:
It's Social Media Baby!
If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.
This means when consumers type in a car dealership name, more sites are vying to capture and suck the equity out of the brand.
In reality, many of these sites are just Google Adwords and banner advertising sites that are making money from optimizing website pages on a car dealer's name.
There is nothing illegal about this and over 60% of car dealers are allowing their name to be leveraged for other people to profit from.
In the area of car dealer reviews, have you taken a minute to see just how many websites seek to be the "authority" for car dealer reviews?
Here is a quick sample of the sites that I have found that want to be found in Google, Yahoo and Bing search for the phrase "Car Dealer Reviews" or "Auto Dealer Reviews":
The reason I bring this trend up on this blog is because it can be confusing for a car dealer to know where to focus their Automotive Internet Reputation Management strategies. So let me give you some practical advice:
If a review website is not on Page One or Page Two, I would hold off investing any labor on these sites until the steps listed above are complete. Then, I would add positive reviews to the largest website vendors first and ignore the lesser sites that only have their own self interests in mind.
Summary: There are hundreds of websites trying to capitalize on your car dealership name. Don't get overwhelmed and just focus on the most visible websites that appear for your car dealership name or the cars you sell in your PMA.
If you need help with Internet Reputation Management, ask for help, Just don't ignore it! There are many companies in this community that can help.
Brian Pasch, CEO
PCG Digital Marketing