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MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual bids on a consumer’s vehicle directly through their own website.

The nationwide service, called MaxTradeIn DealerDirect™, allows consumers visiting a dealership’s website to enter their Vehicle Identification Number (VIN) and a few quick details about their used car to receive a nearly instant offer directly from that dealer when trading in their vehicle and not just an estimate. MaxTradeIn DealerDirect provides dealerships with a simple, accurate way to make an online offer on a consumer’s vehicle based on an individual dealer’s inventory and local market conditions.

Dealerships pay a monthly subscription fee to have MaxTradeIn DealerDirect seamlessly integrated into their existing website. They benefit by capturing high quality opportunities, increasing appointments, obtaining higher quality used car inventory and improving customer satisfaction.

“MaxTradeIn DealerDirect is a great way to mainstream leads to your dealership website,” said Rusty Lasley, Internet manager at Dugan Chevrolet. “Between the dashboard and email notifications, it’s hard to miss a sale opportunity or buy for your used car inventory.”

Founded by a team with more than 50 years combined leadership experience in the automotive sales industry, MaxTradeIn DealerDirect also enables dealerships nationwide to quickly engage consumers visiting their dealership website who want to trade in their used car and purchase a new car, facilitating a lower cost of acquisition for their used car inventory. has experienced rapid growth since first launching in Indianapolis in late 2012. More than $86 million in offers have been made by nearly 100 car dealerships located in Indianapolis, Cincinnati and Columbus, Ohio and Louisville, Ky., that subscribe to the service. Last month, MaxTradeIn finalized a $1.2 million seed round of funding.

To learn more about MaxTradeIn DealerDirect, visit

About MaxTradeIn
MaxTradeIn eliminates the most undesirable part of the new car buying process for consumers –the stressful haggling experience with their trade-in. MaxTradeIn empowers consumers to maximize the trade-in value on their car, while providing dealerships with highly qualified opportunities that assist with building long-term customer relationships. For more information, visit

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