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Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their website and offering a good content on desktop version. But everyone who wants to generate more leads and attract mobile target audience needs to get ready for the next wave of Internet marketing and think about dealer mobile website.
What is the reason for dealers to have a mobile website?
If you still have doubts or afraid of new changes, try to count how many people are using smart phones and tablets in a public transport, café or other crowded place? The use of mobile devices is steadily growing. Mobile data traffic increased at a huge rate and has now passed 50% in most countries. Unfortunately, a lot of dealers still don’t pay enough attention to dealer mobile websites and their value.
Another question that will definitely push you to start adjustments is for what reason people always use mobiles. The answer is simple: to find information, monitor market & buy goods, products etc. People start their search on a mobile device and finalize the purchase on a desktop computer. Google specialists showed facts, proving that optimized mobile sites are generating as many leads and sales as other sources of media. So dealers should consider establishing a mobile site.
Primary website may not be accessed by a mobile device. Users like to watch eye-catching pages and notice all of the details without additional zooming. It’s a common problem that websites don’t fit well on small screens. People with bulky fingers may not be able to click on any button when your website isn’t optimized. Adjust mobile-optimized option and design that brings your site in line with that user’s expectations.
Mobile app or mobile website?
Mobile site has more advantages and reaches more leads, while the dealership’s mobile app might be better suited for existing customers who plan to do regular business with the company.There is a widespread delusion among dealers that mobile app is more profitable than mobile website. But if you want to fit customers’ needs, you should keep in mind that apps are just programs that need to be found and installed. Mobile applications may not be available for every mobile platform and not nearly as successful as the dealer mobile website.
In a conclusion…
Google figures out the most relevant information for your query, regardless if it’s easy to read or not. High quality information is only half part. You need to have easy navigation and interact with all devices. Take it into consideration and follow the latest technical innovations. Appear only on the top of the Google search results with responsive website.