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Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that about a McDonalds franchise? Few, if any, because Mickey D’s has marketing and market positioning down pat, and has massive ongoing Research and Development to ensure they have cutting edge products for their customers.

A strong live chat company is the same way, whether you are considering a 24/7 hosted chat to maximize your leads and sales, or even using a well-trained staff in-house as chat operators. Here are four indicators you are on the right track when choosing your chat product:

  1. Do they have a DOCUMENTED record of success generating noticeably more website leads?
  2. Are they putting as much or more resources into product development than a slick marketing approach?
  3. Do they test various facets of the process relentlessly to ensure the greatest amount of leads, AS WELL AS making the customers happy with measured CSI?
  4. Are the people, software, and developers actually part of the company, or sub-contracted out / re-branded?

If you can’t answer ‘YES’ to all four of these with the chat company you have or are considering, then keep looking, because it’s easy to throw a chat product on the market with a host of subcontractors and say you’ve ‘got chat’ and end up leaving dealers feeling like you got talked into something that likely won't perform as promised - like open-ended leases in the 90's. Also, as dealer websites fill up with coupon pop-ups and trade appraisal buttons, the chat icons taking up valuable real estate had better work!

It’s a whole different proposition to build a company from the ground up for the auto industry and develop top-notch software and staff that will not only generate more sales leads and sell more cars, but create happier customers, as well.

You know, kind of like McDonalds does!

Photo credit: Ken Fager / Flickr (some rights reserved CC license)


Tom LaPointe CarChat24 CHAT EXPERT 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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Tags: CarChat24, MLM, McDonalds, Tom LaPointe, chat software, dealer chat, dealer website, live chat, website


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