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Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and Facebook will fast become a triopoly as Amazon joins the mix.
Quick thinking retailers will follow fast in the footsteps of Dean Evans and the team at Hyundai as they set the pace. As an extremely experienced digital marketer with a resume that includes Chief Marketing Officer at Dealer.com and Subaru, CEO & President at Lotlinx and, currently, CMO at Hyundai, Evans knows what is going on in the digital space. In fact, he recently received the accolade of Automotive News’ All-Star for Marketing which was in large part because of his work with Amazon.
Hyundai is presently connected with Alexa. Amazon’s smart speaker, to help consumers start their car, turn on their AC and even charge their electric car through the Amazon Alexa home device. Separately, the Hyundai Shopper Assurance program –delivered via the Amazon platform--provides consumers with a place to review Hyundai products, view inventory and to schedule in home test drives.
It’s just the beginning. Are you and your dealership ready?