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Now before I get into what I'm thinking here, let me preface this article by saying that I am the first one to admit that I haven't become a student of Klout. I don't know all the ins-and-outs. I understand it in its basic form. Klout measures your social influence across the networks you participate in based on the level of engagement your posts provide. Klout then assigns you with a numerical metric so that you can pat yourself on the "social back".

With that in mind, here's why I think Klout is out to get me.

When I signed up for an account, linking it to twitter, it took a couple of days to populate an aggregate of the past 90 days of social interaction that had taken place on my networks. Within an instant, my Klout score rose nearly 20 points. "Yippeee" I thought, until I noticed something this morning. Though my social interaction and engagement levels have been higher than they have ever been, my Klout score is now on a decline.

With a one point decline every day for the past several days in-spite of higher engagement and influence levels, I've become unconvinced of the metrics that Klout provides. I will continue to use Klout because I'm curious to see how my score is effected moving forward, but here is what I will be more focused on moving forward.

Opportunities for Personal Growth
Despite what number Klout tries to assign me, I have my own way of tracking my social media influence and in comes in the form of new opportunities to grow.

Through social media, I have connected with industry heavy-hitters like Ralph Paglia, Brian Pasch, Glenn Pasch, Grant Cardone, David Johnson, Craig Lockerd, Tracy Myers, Jim Ziegler, Lon Safko...and the list goes on and on. None of these men had I any contact with before I chose to dive more heavily into social media. Connecting with them and tapping into their positive energy, motivation and inspiration has helped me boost my game which in turn has provided me with new opportunities for personal growth.

Klout doesn't measure this type of growth.

Opportunities for Business Growth
Again, diving more heavily into social media has provided my company and I more opportunities to interact with our clients and prospects and nourish new opportunities to grow the business.

At AutoCon, I had the pleasure of attending both David Johnson's workshop about how to track a positive ROI using social media, and Lon Safko's inspiring keynote about all of the opportunities available to grow business via social media. I was blown away at just how powerful the use of social media can be in cultivating new business opportunities. Again, something that is far more important to me than what Klout can measure.

Like I said, maybe I’m missing something here. I admit that I don’t know all there is to know about Klout, but I’m failing to see how the number Klout assigns me has an impact or not on what is actually happening for me or my business in the real world.

Further to that, I’ll mention that this is not something that I have put strenuous amounts of thought into. My Klout score does not keep me up at night - I just noticed an inconsistency in how my score was fluctuating inaccurately and got to thinking that despite it, there are far more accurate and more important events to gauge which have stemmed from my use of social media.

What do you think?

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Tags: facebook, klout, marketing, media, online, social, twitter


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