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The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclusively looking at vehicles in this category) and interest in midsize sedans across Jumpstart’s portfolio of sites is up for the second consecutive month (+4% in April and May).
“As shopper interest in SUVs and CUVs has grown exponentially over the past few years, luxury auto brands have been expanding their lineups to include more size, feature, and pricepoint options. And we’re seeing that these brands are now experiencing broad audience appeal,” said Libby Murad-Patel, vice president marketing & strategic insights for Jumpstart. “We are also interested to see that midsize sedans—a segment that had the fifth largest loyalty decrease in 2015 – 2016 (-11%)— has seen loyalty grow every month this year. As loyalty continues to be a challenge, especially amidst the growth in SUV and CUV options, this is impressive.”
Other Notable Segment and Model Growth Trends in May
Jumpstart’s Share of Shopper Interest Reports
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 17 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with one of the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: