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Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. Your customers will be able to find up-to-date, accurate information on your business faster than ever. As a business owner, you’ll notice that past ratings have been mapped to the five star system.
Here is how the new scores are now calculated:
Some other notes from Google:
To the dismay of many, Google replaced the yellow stars with the Zagat system in May, 2012 when Google rolled Places pages into Plus. It was clear from August of last year that Google was testing a return to the 5 Star system and they were never removed from local AdWords display.
The current iteration of stars appear to be universally red in color and it seems that they will roll out to all properties over the next few months. The new “Places” results that were spotted earlier will apparently be the results seen when visited from the new Maps interface.
Original article from Mike Blumenthal
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Read the Original Source Article: http://blumenthals.com/blog/2013/05/15/google-local-returns-to-a-5-...