Yesterday, izmocars announced the release of its IndY Operating Platform.
izmoIndY is the result of more than three years of smart work put in by some of the best software minds in the business. Three years is nearly forever in the software business and represents an enormous investment by izmo, which begs the question: “Why did izmo build IndY?”
I’m pleased to say that Indy really is izmo’s response to the feedback from loyal customers across all of its products. We have listened and responded to them by delivering the IndY Operating Platform.
The primary feedback from our dealer-customers was that they wanted more control, one solution instead of many, and a real platform for online marketing. IndY delivers all of that and more: Its enterprise architecture allows dealers to control all aspects of the application, it is a unified platform on which all izmo products will be integrated,and it offers an SEO-compliant online marketing platform.
Here’s a quick insight into the power of indY:
• Since at its heart, it is a platform designed to build new applications, IndY offers unparalleled ability to scale up, giving dealers and developers the power to build and launch their own applications in the future!
IndY allows you to manage several dealerships and applications from a single sign-on. That means you can add specials, manage inventory or change banners on any website within your dealer group. It also means that you have reports across all your stores in a matter of minutes.
• Managing inventory using IndY is really easy; with just a few clicks, you can combine the inventory of any number of stores and display it on any website, or you can export it to your favorite third party listing service. The clustering ability of IndY is one of its most powerful features and allows users to instantly combine databases across dealerships and make changes to several websites all at once.
We believe that IndY will be to the automotive industry what iPhone is to the cell phone industry – a new way to build & launch applications and fully extend the world of online marketing to dealers and developers.
We also believe that innovation should be the key driver for new technology and the cost of applications should come down as they proliferate. That’s why, the IndY websites are offered for as low as $225/month, which makes it the lowest-priced, full featured solution in the industry.
And, we are not talking of a few web pages put together on a template to resemble a website, but a complete website with Interactive Media content, Inventory Management, Ad Server Integration, Online Specials and Ad Manager, Detailed Analytics and so on.
I’ll be writing more about IndY in the weeks to come but in the meantime, I hope you’ll have a look at what IndY has to offer you. It’s all available right here at www.izmocars.com