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Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.
With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.
In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing experience.
You should check with your website vendor that they don't bring up your stripped down mobile website when an iPad user is detected.
If you want more evidence to the need for an audit, check your Google Analytics to see the #1 mobile device hitting your website.
Under the Vistors menu, click on the "Mobile" choice and then click on the "Mobile Devices" choice and you will see the following report:
I will predict that the iPad is the top mobile device for most car dealers today and thus you should conduct an audit of how well your site "surfs" on an iPad. One way to test is to go into your service waiting room and as a few customers to surf your website while you watch.
Hand them an iPad and take notes. Get their feedback on what could be improved and I bet you will find that their suggestions will apply to your main website's functionality on a regular PC browser. This is a great way to get feedback that is needed to improve your web experience in a relaxed setting.
Your customers will also get a kick out of trying the iPad.
Also, keep in mind that Google Analytics has the feature to show you what percentage of visitors are clicking on different regions of your website homepage. That can be found under "Content" and "Click Patterns". This will show you a heat map for your website to see where people are clicking the most.
Some of the data might just surprise you! Enjoy.
Brian Pasch, CEO
PCG Digital Marketing