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Is Your Dealership's SEO Working? - WEBINAR

Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?

Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

The webinar will take place on Thursday, May 23, 2013 at 1:00PM EST.

During this webinar, Matthew will explain:

  • Google Analytics advanced filters and segments
  • Branded and non branded traffic to your website
  • Goal tracking
  • Advanced SEO techniques to achieve success

Plus, Matthew will be covering Capital Ford LINCOLN's case study for an overall traffic increase of over 80% from organic and paid search.

If you are any of the following, you should not miss this webinar:

  • General Managers
  • Dealer Principals
  • Internet Sales Managers
  • General Sales Managers
  • Marketing Managers

Register here

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Comment by Matthew O'Such on May 28, 2013 at 3:59pm

Watch or Download PCG Digital Marketing's Chief SEO Strategist Matt... from this webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

Comment by Alexander Lau on May 13, 2013 at 10:16am
Comment by Alexander Lau on May 13, 2013 at 9:48am

Fair enough Matt, I'll be sure to pay close attention to your webinar and interact if possible. Yes, too many in-sophisticates out there, bad information passed to them in terms of On-Site "SEO" best practices. Of course, there are basics that have to be adhered to (many groups ignore those), I would argue they should rather be termed website display / conformity best practices, not necessarily "SEO" best practices.
We agree, it's all about Search Content Marketing. IMO, SEO is an ugly word and it will continually be an ugly word, based upon the vast gray / black hat endeavors out there. We're all gaming the system to a large extent. The difference between white and black hat tactics is merely a function of where Google decides to draw a line, and this line is at least somewhat arbitrary.

Comment by Matthew O'Such on May 13, 2013 at 9:29am

Thanks Meaghan!


Alexander, thank you for your feedback. Its actually surprising how many dealers don't know their platform provider isn't doing best practices, the basics of SEO, and even when they're paying for "SEO" packages.

I would differ on your assessment that the idea of SEO is to "game" Google. I look at it as following their guidelines, and deploying changes to the on-site technology and content as well as off-site best practices, to match what they ask the world to do in order to supply search engines and spiders with better listings, and ensure your listing best represents your desired placement.

Every time I do an assessment of a car dealership website or platform, I find at least 3 to 5 improvements that can be made at the platform theme/template level to improve a dealership's search results.

In fact, this week PCG is working on helping a new automotive website platform get the basics accomplished with properly creating dynamic Title & Description tags on VDPs! I believe we can all agree that unique meta data for each car should be part of every platform's design template, which this platform's developers didn't plan for. Another underlying issue, they were using inline styling and Span tags instead of H1 and H2 tags for content on the site.

You are right when you say search engines are looking to suppress those individuals that perform what they consider black-hat, or unnatural, tactics to influence results and I fully support that concept. I did a webinar on the Penguin update for Car Dealers you may be interested in.

Thank you again for the feed back and I look forward to seeing you and a bunch of the other ADM'ers that have already signed up on the webinar!


Comment by Alexander Lau on May 13, 2013 at 7:59am

- Advanced SEO techniques to achieve success (????)

Being that SEO is just gaming the system, by nature. It'll be interesting to listen to this podcast, in order to understand what new "techniques" / gaming needs to take place in order to rank. It will only be a matter of time before Google figures it out and change their algorithm accordingly.

  1. What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search they aren’t doing their job. So by definition, even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web. The bottom line is that all external SEO efforts are counterfeit other than: Writing, designing, recording, or videoing real and relevant content that benefits those who search.
  2. SEO of any kind is pursued by gaming the system. There is nothing “natural” about any form of SEO. The fundamental concept of SEO is exploiting a flaw in a search engine’s ranking algorithm. The difference between white and black hat tactics is merely a function of where Google decides to draw a line, and this line is at least somewhat arbitrary. Google's goal is to confuse search engine optimization (SEO) efforts and to uncover aggressive SEO techniques through delaying, or obfuscating results from SEO changes being made.


Comment by Meaghan Walker on May 10, 2013 at 11:51am

I've signed up for this webinar and can't wait to check it out!! Thanks Brian!!

Meaghan Walker
Phone: (603) 356-5401 Ext. 221

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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