Automotive Digital Marketing

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I often wonder how many DEALERSHIP salespeople are on this community.

 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we don’t need salespeople anymore” and "Salespeople are liars" (Oh and customers don't lie- "Sir, are you sure you earn $8,000 a month?"). Customers can just put the car they want in a shopping cart and go up to check out stand and check out with their new car, a pack of smokes, dog food, bread, and milk.

Most people who make these comments have never sold a car in their life or it’s been 30 years.  There are over 600 makes and models out there today and customers don’t have a clue what they want. It’s the salespersons job to work through all this with them, build a relationship, and finally decide what car makes the most sense for each customer based on comfort, style, MPG, price, and so on.

There are no cars to fix, paint, change tires on, straiten, finance, insure, and so on, if no one SELLS A CAR round here!

30 hour weekends are not out of the question. Car salespeople work hard and for that, just want to say, “Good job” - "Good luck" and “Good selling”!

Todd Vowell 

Views: 38

Tags: list, mail, salespeople, todd, vowell

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Comment by Ralph Paglia on June 24, 2011 at 12:33pm

Todd,

 

The ADM Google Analytics shows us that about 60% of the community traffic appears to originate from networks that look like dealership IP addresses... About 20% of the traffic for certain originates from OEM networks, because we see them ID'd by name in the Analytics, and the remaining 20% of traffic comes from a variety of sources that I would venture to say are suppliers and agencies, foreign sources and a bunch of other weird originating IP's.

 

However, with that said, there were 20,000 people who came into ADM last month, but less than 500 did any type of interaction, some of which is visible, and a lot of which was from member to member, and not publicly visible.

 

In any event, there are a lot of people working in dealerships who visit ADM and do not make posts, or publish anything for public viewing.

Comment by Keith Shetterly on June 24, 2011 at 11:53am
If anyone here at ADM has ever written that "Salespeople are liars", I'd like to call them out on this thread right now.  Thanks.

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