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As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the snow. And while an occasional storm day as a grownup can be fun to spend shoveling snow with the family, it generally adds stress by taking a bite out of your bottom line because you can’t sell cars. Here is where a quality managed chat option shines!

A quality managed chat option means your virtual ‘doors’ are open around the clock. Wouldn’t it be nice to get a head-start on the competition as car shoppers look for that next 4x4 or AWD vehicle to cope with the weather? Trustworthy chat operators give your dealership a chance to start the conversation with buyers just like you would on the lot:

  • Greet customers when they arrive on your website
  • Offer any assistance
  • Provide as much information as possible
  • Feed the contact information into CRM for follow-up

A proven live chat strategy can make a distinct contribution to a dealership’s bottom line, with a boost in website leads and added sales under normal business conditions. But when old man winter is knocking on the door with several inches (or feet) of the white stuff and your staff can’t make into the store, a managed chat option becomes priceless.

Sure, if a dealer is using a self-managed chat option there is a CHANCE the employee operator can log into chat software from home (just like all your salespeople who make follow-up calls from home), but the chance of that with family distractions is not all that high, and if there is a power outage, nobody is going to be logging in. Wouldn’t you want to reopen the doors and boot your computer up to a list of sales leads or (even better) appointments already in your CRM inbox?

Snow days in the car business can be much more enjoyable when you know a reliable managed lived chat provider is greeting customers on your website and starting your sales process for you. This can help turn inclement weather into a sales opportunity.


Tom LaPointe CarChat24 CHAT EXPERT 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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Tags: CarChat24, Typhoon Nuri, chat software, live chat, managed chat, self-managed chat, storms, weather


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