Automotive Digital Marketing

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Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads can all have tremendous results but at what cost? Those traditional marketing mediums and budgets are dying. 

As we know, today’s consumer researches their next purchase online and wants to share their thoughts online to get their friends opinions before making the purchase. Why not help them by giving them all the information they are looking for and a way to communicate with you at the same time.

Social Media Grows Followers

This starts with your own staff.  Do they follow the dealership themselves?  Do they ask their friends to like their company?  Encourage the staff to talk about the company and tag the organization on Facebook and Twitter.  This is free advertising for the dealership.

Engage your Audience

This starts with posting relevant information to your Facebook fans and twitter followers.  Let them know about the upcoming specials or just reduced inventory.  What better way to do this then with photos and descriptions of the inventory?  Make the posts likeable, sharable, clickable and able to post comments.   When a consumer clicks on the inventory, bring them to your landing page inside the Facebook application.  Furthermore, utilizing the Inventory applet to display all dealership inventory on Facebook.

Convert

Once a consumer is interested in the vehicle, what are you doing to convert them into a lead?  Make sure your landing pages give multiple options to gather more information about the consumer including credit applications and appointment setting.  Connecting all of this back to your CRM gives you the ability to manage everything from start to finish.

If you would like to learn more about how to improve your social media presence online and post your inventory to the various social media outlets, send us a message or click here to learn more.

 

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Tags: Auto, Craigslist, Facebook, Jason, LotVantage, Marine, Powersports, RV, Turner, Twitter, More…and, applications, cars, dealers, ebay, for, inventory, marketing, media, online, sell, social, to

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Comment by Alexander Lau on August 20, 2014 at 1:16pm
Comment by Alexander Lau on August 12, 2014 at 1:58pm

No

Even millennials bypass social media during car-buying journey

http://www.autonews.com/article/20140812/RETAIL/140819982/even-mill...

Comment by Alexander Lau on June 19, 2014 at 7:20am

@Sherm, that's a beautiful statement you had made, and sorry for not responding sooner. Dealers HAVE TO, HAVE TO buy in to the fact that social media (branding and message-wise) is important. Granted, it's now pay to play, but so what. You can use internal content, pictures of happy customers through advertising as well. This is a big misconception in our industry.

Comment by Nate Wiener on June 18, 2014 at 2:34pm

Sherm - if you don't mind, what Chevy dealer in Atlanta are you referring to?

Comment by Alexander Lau on June 16, 2014 at 2:01pm

Bingo Ben!

SEO of any kind is pursued by gaming the system. There is nothing “natural” about any form of SEO. The fundamental concept of SEO is exploiting a flaw in a search engine’s ranking algorithm. The difference between white and black hat tactics is merely a function of where Google decides to draw a line, and this line is at least somewhat arbitrary. Google's goal is to confuse search engine optimization (SEO) efforts and to uncover aggressive SEO techniques through delaying, or obfuscating results from SEO changes being made.


Influencer
Comment by Ben Whitaker on June 16, 2014 at 1:59pm

The organic advantages aren't what they used to be but the advantage of human interaction on social media still exists when done right. It's what you make of it.

The magic pills of organic search are quickly running on short supply. Google, other search engines, and customers are quickly adjusting the playing field by their behavior.

 

People want a site that is easy to navigate, with relevant content, great photos, and pages that load quickly. No tricks or gimmicks to capture their information and if they email they want an email back unless otherwise noted. 

A common mistake that many business owners and advisors make is that they never take the time to sit in the targeted customers seat. If a car dealer wants a car - they can get one off their lot or grab one at the auction - when was the last time they actually sat down and actually shopped for a car online?

 

Comment by Alexander Lau on June 16, 2014 at 7:37am

Tim, you'd better listen to 1:40 to about 2:00. His explanation makes absolute sense, from a technical standpoint, their bots aren't going to try and visit content that keeps changing / unable to access it.

I'm not going to argue with you, but when I listen to Matt Cutts, I see results. Yes, this article is weak. :-)

Comment by Timothy Martell on June 13, 2014 at 8:54am

If you really want to learn something about social: http://www.automotivedigitalmarketing.com/profiles/blogs/how-to-dri...

Comment by Timothy Martell on June 13, 2014 at 8:51am

So a couple things. The advise in the article comes across really horribly. A look at their website: http://motors.lotvantage.com/product/social-media.php suggests posting inventory to Facebook. This is a terrible idea and is not social at all.

Alex, I'm usually on the same page with you, but you're 99% wrong here. You got one thing right, organic is dead - and thank God because organic never delivered results. If you actually market with social properly it can be a powerhouse of qualified traffic and high conversion that rivals organic SEO.

This article just looks like a really weak sales ad promoting social media practices that will be sure to ruin a dealer social presence.

Alex, I'm a little surprised. As an SEO, we both know that when Matt Cutts says they don't do something, its exactly what they ARE doing. LOL

Comment by Alexander Lau on June 13, 2014 at 7:21am

Ahhhh man, not to be a downer, but there's been about 25 articles here on this subject and frankly Social is pretty much dead, except for the pay-to-play aspect. Organic doesn't convert (anyone saying it does is a liar), except for branding purposes, social is silly.

Social signals aren't what we thought they were either.

Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signal...

http://searchengineland.com/googles-matt-cutts-facebook-twitter-pag...

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