Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana Nights Charity Preview Night. With a carbon fiber interior and a matte Monaco Black exterior, the car provided the kind of power and possibility that one dreams of when looking at a new, exotic supermodel of a supercar.

 

An incredible car to behold, some of the hottest 2019 models available are multiple regression models.  Some of you would otherwise know this to be predictive models, predictive of when people will buy. There’s a lot of buzz in this space presently and just like this Tag Heuer edition of watch acclaim, it’s all about being on time AND in front of the right people at the right times with the right information.

 

Speaking of on time. Google’s predictive model--also known as its algorithm-- produced 263,000 results for “aston martin dbs superleggera tag heuer edition” in 0.54 seconds. Fast car. Hot model.

 

A cautionary tale about fast cars and fast models though—a company can no more explain 100% of the variation in a model than you can guarantee a customer’s 100% satisfaction with a vehicle purchase.

 

For what it’s worth, Google’s algorithm is a model, a real-time, multiple regression algorithmic model that cranks predictive results in nanoseconds. AT&T advertising delivers the same, and Amazon, and Facebook, and . . . you get it.

 

The hottest search models are looking to predict sales for the hottest car models.

 

And as a dealer, your predictive models should tie back to your sales models. Otherwise they’re not so hot.

 

In working with a vendor, your models should explain 40% of your sales. Your Super Statistical Models should explain 70% of the variation in your sales. If someone tells you they can explain 100% of your sales, run for the hills! It’s not possible.

 

Interested in moving past first click, last click, time decay and other attribution models and into the world of sales-minded statistical models? Find a service provider who can help you.

 

It will cost you a lot less than a new Aston Martin and will help stack the selling odds in your favor.

 

Views: 28

Tags: Google, automotive, click, conversion, dealership, local, prediction, revenue, sales, search, More…vendor

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

October 2019
SMTWTFS
12345
6789101112
13141516171819
20212223242526
2728293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service