Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as a vendor really understand what goes on within a dealership operations, car sales, internal accounting to the Service bay, body shop and internal dealership customer service?
I bet the high chances of 90% they don’t even have the slightest clue!
This large percentage is the result of not “Hiring Smart”. Your candidates that come to work for you as a vendor service provider may know the ins’ & outs’ of the software you are able to provide and so forth; however not having a clue of actually putting their feet in the dealers shoes is another.
What is it that you need to look for when looking for that supreme candidate for hiring smart for long term success?
It’s all ready difficult when you post an ad for employment from your company let alone all the incoming resumes, request, interviews, returned phone calls, references and so forth. Why add another task to your pile when hiring? It’s simple. Here are a few tips & tricks to really take into account when hiring the right person, team or even just revamping your current employees.
Tip #1: Past employment in a dealership environment. Having a taste of internal workings of a dealership regardless if it is car sales, desk manager, receptionist or anything related within the dealership setting, this can be a benefit for your services provided to them. Understanding the ins’ and outs’ of incoming customers to car sales is a bonus to your new team member as they can fully relate to their everyday workings.
Tip #2: Field Trip! Getting your team out in the real world to see what is happening. You remember the field trips in school & the great experience it was to venture into something new for a day! Connect with your clients and simply ask them “Can I bring my team to you?”…! Trust me it would be very hard for them to say no. Taking your team on a tour throughout their dealership, asking managers how their department works, what they do, what they expect and so forth; this can be a long term retention rate for a more solid client & for your team to relate to the inner workings.
Tip #3: SPEAK ENGLISH….! What I mean by that is speaking non technical. Getting too warped in the world of technology we tend to start talking like a robot. You are dealing with dealerships! Not technical gurus, no offense. These boys & gals are focused on selling cars, turning metal and making a deal. Speaking to them in plain English can help improve your relationship with your client & give a better understanding to help them open up for additional services and so forth.
Tip #4: Don’t take anything for granted. Let’s say you are chatting away on the phone & you find yourself doing all the talking. Did you take the customer / client for granted they know everything you said? I highly doubt that they even caught the beginning of the conversation. Getting them to react to your conversation tells you that they understand what you are talking about.
All apologies I just got off track!
Tip #5: Interview & what to look for. You are one step closer to finding the right team member. Keep in mind you can tell a lot about a person by the way to they talk, walk, speak, dress etc. Pay attention to those certain things as they can tell so much. Do they appear desperate? Are they too relaxed? Most important of all “Do they make you laugh”? Having a sense of humor can help create an amazing retention rate with your client. Having a fun voice can also break down a lot of walls when speaking with clients.
Remember “Your voice is like an Opera Singer….!”
Do you have any tips that you would like to share with me and the social world on what to look for when Hiring Smart?
All views & opinions are solely based by the author Jennifer Schrader.