Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Hello, can I help you?

I was asked that same question SEVEN TIMES after the front door of the dealership opened for me.  3 were salespeople 2 managers and 2 administrators.

The shocking thing is they were all busy. The showroom was a beehive of activity with multiple deals working. I sat down with the owner and mentioned the seven offers of help and he just smiled.  The employees were clearly trained to welcome people and provide help.

When I walked in to the dealership, it was clear that I was a vendor. My attire, briefcase and they all knew me. I’ve been on the same route for 12 years. It didn’t matter to them because whoever walks in the door of this dealership gets help- no matter what they need.

It’s also no surprise that this dealer draws more activity to his website than any of the 50 dealers in my territory.  Does more website traffic mean more floor activity? I think so. The dealer invited me there because he wants more web traffic- a lot more web traffic and we agreed on a plan to take him there.

I know he will start selling more cars in the future because the friendly and helpful staff will be ready to assist the extra customers.

Starting today, I will be sure to be asking my customers “can I help you” more often. You just can’t ask enough.


Views: 85


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by James Klaus on November 20, 2013 at 2:40pm

This should be the rule not the exception

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service