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Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".
The new set of tools makes it easier for anyone or dealers to see what is posted on the web using their name. The dashboard also has features that include "How to Remove Unwanted Content" which will assist companies dealing with their online reputation management.
To access this feature, login to your Google Account Dashboard and it will be active. The start of this product is a clear signal to any business that Internet Reputation Management is a mandatory business process that should be part of any SOP for car dealers.