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Google Completes Major Update To Website PageRank Scores

In the past 30 days I have noticed that Google PageRank Scores (0-10) have changed. After some research, it looks like around January 20, 2011 a major recalculation occurred.

The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.

New sites have popped up very nicely like http://www.cardealersale.com which went from 1 to 4. This is the national inventory website in the Automotive Advertising Network.

The Automotive news blog we created in the fall at http://news.cardealersale.com went from zero to PageRank of 3.


Scratching My Head

Some PageRank scores still are just odd.

I saw this the other day on a Florida Toyota dealer's website that was up for over a year and had a PageRank of Zero.

How is that possible?

Well they did not have many inbound links, but at least their traffic and local relevance would deserve a score of 1 or 2.

Some blogs that I use for infrequent writing went from 4/10 to a 3/10. If I had to reflect on the nature of the downgrade, it may be associated with a higher grading method for inbound links, traffic quality, and the frequency of content updates.

This is not an automotive only phenomena, we have clients in all major vertical markets. Whatever the reason for the shift really is, it is clear that Google is working to provide a constantly improving method their scoring algorithm.

What's Your PageRank Score?

In any case, have seen your PageRank decrease or increase after this January update?.

Share your results. If you don't know the PageRank of your website, install the Google Toolbar and active the PageRank feature.

You can also test it by going to this website: PR Checker

Views: 30

Tags: google pagerank, google pr tool, inbound links

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Comment by Brian Pasch on February 11, 2011 at 1:11pm
The presentation that JD Rucker gave at the Digital Marketing Strategies Conference in Napa talked about the "social signals" that Google is watching.  We are all guessing how these social signals will be weighted, but the traffic and activity that social media can bring a website should not be ignored when considering how to make sure you establish relevance for a website.
Comment by Bill Nagel on February 11, 2011 at 12:10pm
A couple of our client sites moved down 1 and a few moved up 1...all during the first week of February.  The gut check is similar in that it appears to trend slightly with overall site activity (including social media).

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