Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Facebook now has over 1 billion active users every single day so we can only conclude that any automotive dealer needs to have a presence on the social media network. Your potential customers are going to look at the profiles you have on social media before a buying decision is made. If the Facebook page associated with the dealership is not active or does not exist, trust is going down. Brand credibility can automatically be increased when Facebook pages are properly managed. Here are some tips to help you achieve just that.
Photos And Videos Are Very Effective
Most people think that a page like the Lemon Law Group Partners reviews works best in establishing trust but this is not actually the case. People want to see images and videos associated with vehicles and the dealership. Videos and photographs will do a lot better than the posts that have no visual assets. If you want to maximize the organic reach of the videos, just upload them straight to the network. That is because Facebook has an algorithm that will prefer uploaded videos. If you want to add pictures, use PNG with a length of 470 px.
Timing Is Vital
There is no universal best time to post content on Facebook. Different times are going to work differently based on current audience. What you have to do is use the Insights Tab in your account so you can see when fans are online. This is when you want to schedule posts as there is a larger audience part present on the social network.
Change Meta Tags For Facebook Audiences
The Meta descriptions and titles are important for higher Google rankings but for Facebook you need to have descriptions and titles that are as baiting and as attention grabbing as possible. You can alter them when you make a link post before the post goes live on Facebook. Take advantage of this opportunity to make everything catchier.
Keep Things Simple
The text that you add to everything that you post should be as to the point and as simple as possible. Try to avoid the disorganized or spammy posts by simply using under 500 characters. You do not want to reveal many details since your audience should want to click to read and learn more. If more information has to be communicated to the audience, add links to the site so that readers can learn more.
Tags Are Useful
Most businesses have a problem since they do not have advanced budgets available for advertising. On Facebook it will be a little difficult to have a very high organic reach. A trick to do this is to basically tag businesses and friends in order to get a higher visibility. This will increase the number of people seeing the posts. Alternatively, a great way to start is to find groups that are important for your industry and share relevant content there. Just make sure that you write different descriptions every single time you share on groups to also get more visibility in search engines.