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Volvo's Epic Split
Over the past two weeks, more than 54 million people have watched a one minute video of two trucks reversing. Why? Have a look for yourself:
There's a new way of advertising your products now. It's different, it's effective and it's catching on.
You see trucks everyday. Delivering furniture, parked at lay-bys, creating a tailback on the highway. But how many people understand the mechanics of a truck, how they work? And how do you explain it without going right back to the beginning? You show it.
"I've had my ups and downs, my fair share of bumpy roads and heavy winds. That's made me what I am today. Now I stand here before you. What you see is a body crafted to perfection".
Because if you saw a photograph of van Damme bridging two separate trucks, it could have been altered or just plain invented. Because words just couldn't capture the visual impact.
And when I tell you that the stunt was performed in one take in 15 minutes, on an empty runway in Spain just as the sun was rising?* Well, that's just the icing on the cake.
The Epic Split is part of a series of videos that Volvo are producing to visually demonstrate the Volvo FM series. Ever wanted to watch a woman race against time as she attempts to cross a highwire between two trucks before they enter a tunnel? Ever wanted to see a hamster called Charlie drive a truck on a clifftop road guided only by a carrot? Now you can.