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Dropping the "F" BOMB in front of your client!

Dropping the “F” BOMB in front of your client…….!

Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?

A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What happens when it slips out?

Do you stand there looking at the client with a “deer in the head lights look”? Do you quickly apologize for the foul language you just used or do you laugh it off? I have fell victim to this and thank goodness we were able to laugh it off!

Be careful as this can cause a whole deal to fall down the toilet drain or even break the ice to make the deal happen. Regardless if you are selling cars on the lot, a product for the dealerships benefits (websites, 3rd party leads, etc.) you need to keep it clean.

Taking the time to revamp yourself and watch what you say can be a large impact on your success.

Many of us don’t realize we are cussing as we have become prone to it from being around it and having fun with it too. This is what causes us to have a hard time to break it because it is used during the fun times in our life along with the negative times.

What about the neutral times? This is the part when we as humans tend to forget more is during neutral mode.

Take a moment to review your habits and ask your co workers for feedback to chime in and listen to a conversation you are having with your client. Critical feedback is the best feedback.

Remember watch what you say as the customer has control of flushing you down your own toilet!

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Tags: auto, automotive, dealership, internet, management, manager, marketing, online, sale, sales


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Comment by Jennifer Schrader on June 23, 2011 at 6:15am

Thank you Thomas. I am guilty of being there too, but thank goodness I have pulled myself out of the "deer in the headlights situation".  Adapting myself to the customer helped me get through that.  

Again thank you very much Thomas! - Jen Schrader

Comment by Thomas A. Kelly on June 23, 2011 at 3:47am
I like your term neutral mode Jennifer. Just as we have learned to qualify the consumer and find common ground.. the consumer often will let fly "trial balloons" to try to understand more about us and just like us, they are looking for common ground. Anyone who has sold for any length of time can relate to being lured into political and religious discussions. Foul language, smoking, religion and politics often find their way into relationship building but can lead to disaster as you point out. You also point out fairly that "it" (I would add all of the above to F-bombing) can break the ice to make the deal happen. Some consumers keep it neutral and are only focused on the vehicle and we as sales people should obey the consumers lead and remain neutral. Over many years in several industries dealing with all walks of life I am still fearful of the moment you describe as a deer in the headlights moment. I have felt it more times than I'd like to recall and I suspect it will happen again. The best swimmers can still get flushed down the toilet. Your post provides good advice to all Jennifer, newbies and vets alike.

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