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DrivingSales Announces Winners of 2009 Vendor Ratings Awards

DrivingSales Announces Winners of 2009 Vendor Ratings Awards
Award Winners Received Highest Dealer Satisfaction Ratings in 9 Categories, including Websites, CRM, SEO, 3rd Party Leads, Vehicle Classifieds/Listings.

ORLANDO, Fla., Feb. 12 /PRNewswire/ -- DrivingSales (, an auto industry social media platform and online community, today announced award winners in the first annual DrivingSales Vendor Ratings Awards. The Awards measure dealer satisfaction with vendors by allowing dealers to publicly rate and review their vendors in a real-time, anonymous - yet verified - setting. Vendors who achieve the highest rankings in dealer satisfaction, as determined by the thousands of dealers who are part of the DrivingSales community, are eligible to receive "Highest Rated" and "Top Rated" Awards.

"We would like to congratulate the winners of the first annual DrivingSales Vendor Ratings Awards, all of whom have achieved a standard of excellence in satisfaction that is resonating with the nation's dealers," said DrivingSales CEO and Founder Jared Hamilton. "We launched DrivingSales Vendor Ratings to help dealers find and select the best vendor partners based on feedback from those who know best -- their colleagues who use them -- while at the same time holding vendors accountable to deliver better products for the dealers." The DrivingSales Vendor Ratings Awards will be presented to the winners at the 2010 NADA Convention and Expo in Orlando Florida on February 13th and 14th. Award winners are also featured in the inaugural issue of DrivingSales Dealership Innovation Guide, an annual publication that features cutting-edge and proven best practices, as submitted by the community.

"These awards are a natural extension of the collaborative process of and the Vendor Rating section inside the DrivingSales community," said Hamilton. "We are proud to recognize the top three vendors in each category as ranked by the dealers who use them."

The 2009 DrivingSales Vendor Ratings Award Winners are (listed by category):

CRM System
  1. Autobase
  2. DealerSocket
  3. CAR Research XRM
Database/Owner Marketing
  1. OneCommand
  2. CIMA Systems
  3. Cobalt
  1. Reynolds and Reynolds
  2. ADP Dealer Services
  3. DealerTrack DMS
Internet Lead Management System
  2. AVV WebControl
  3. ADP iLead Control
Inventory Pricing Tools
  1. vAUTO
  2. DealerTrack AAX
  3. HomeNet Inc.

Online Vehicle Listings
  3. Dealix
SEO Provider
  1. eXteresAUTO
  3. Pasch Consulting Group
Website Provider
  2. Cobalt
  3. Dealer eProcess
3rd Party Lead Provider
  1. Dealix, a Division of Cobalt
  2. AutoUSA
Full award results are available online at

About Vendor Ratings
DrivingSales Vendor Ratings are the industry's first and only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or
rating – and are one of the most popular features of opened nationally in
2008 in response to the industry's need for an open, objective collaborative forum to help the leading edge of
the industry navigate through the current crisis -- and into the future.

Awards Methodology
Dealers were asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product. All survey-takers were verified to ensure that the reviewers were actual dealership employees. Vendors are scored based on a weighted bayesian algorithm, a standard mathematical calculation that looks at the number of stars the reviewer gave as well as the statistically valid sample size needed, relative to the competitive set, to create a ranking based on the statistical accuracy of the results. The top three vendors in each category earned the awards.

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Tags: 2009, Announces, Awards, DrivingSales, Ratings, Vendor, Winners, of


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