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DrivingSales Announces Finalists for 2015 Most Valuable Insight Award


Finalists, selected by dealer judges from twenty-eight submissions, will compete for
2015 MVI award at DrivingSales Presidents Club conference


Salt Lake City, UT - March 12, 2015 - DrivingSales today announced the finalists of the 2015 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto industry. Contestants for the award are asked to provide an insight, founded on original research, which can provide significant value to dealership executives.  Twenty-eight organizations submitted insights, from which 10 semi-finalists and 4 finalists were selected to compete for the sole Most Valuable Insight award at the DrivingSales President’s Club on April 1 in New York City.


The 2015 DrivingSales Most Valuable Insight Finalists are (alphabetically by company):


  • "Fine Tune Your Fixed Ops Phone Skills: Inbound call handling secrets revealed," presented by CallSource
  • "The Next Chapter of Car Buying: Consumer preference will drive radical change in dealership process," presented by Cox Automotive
  • "The Importance of Quality Response," presented by SCI MarketView
  • "How Pricing Drives New Vehicle Buyer Preference And Profitability," presented by vAuto


This year’s semifinalists, in alphabetical order, were CDK Global, DealerX, DME Automotive, Digital Air Strike, Haystak Digital Marketing, and Pearl Technology Holdings.  All finalists will be featured in an industry insights review in DealerExec Magazine, which reaches nearly 30,000 dealer execs in the US and Canada.


The DrivingSales Most Valuable Insight finalists were chosen by a panel of top Dealer Principals/Owners and General Managers from innovative dealerships across the US.  The submissions were evaluated entirely on their merits, without identifying the submitter.  The Dealer Panel based their decisions on the following criteria:


  • Insight usefulness and applicability to a dealership/group
  • Topic relevancy to a Dealer Principal or GM
  • Magnitude of results or impact of the insight to a dealership/group
  • Insight originality


“This year’s candidates for the Most Valuable Insight award will contribute valuable, important and implementable ideas to the dealership innovation conversation at this year’s Presidents Club,” said DrivingSales CEO and Founder Jared Hamilton. “Data-based innovation is alive, well and thriving in our industry as evidenced by the fact that we received more applications this year than ever before – and the judges had a tough time choosing just four.”



Each finalist company will present its ‘valuable insight’ on stage at the 2015 DrivingSales Presidents Club. The presentation includes a Q&A with a panel of dealer judges who will score each insight. The finalist company determined to have the Most Valuable Insight will have the opportunity to present findings in more detail at the annual DrivingSales Executive Summit held in Las Vegas in October 2015.


The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club that includes the former leader of Navy SEAL Team Six, Sonic Automotive’s VP and CMO Rachel Richards, and a keynote, “Winning Consumer Experiences for 2015,” from DrivingSales CEO and founder Jared Hamilton. Hamilton will reveal brand new data from the company’s 16-month, $1 million study on the rapid evolution of auto shopping behavior, as well as offering dramatic new insights into what dealers should, and can, do to make their stores more competitive. Visit for more information and to register for the event.


For more information about the DrivingSales Most Valuable Insight Competition, go to


Check out today’s blog on DrivingSales at:


About The DrivingSales Presidents Club

Held annually on the east coast, The DrivingSales Presidents Club offers dealer principals a place where they can access the right, relevant information to lead their dealerships – profit-building information filtered through those who understand it best: innovative leaders from inside and outside the industry who have built great business strategies; progressive dealerships who are making a difference on the ground, and the forward-thinking general managers and dealership principals who not only know what information matters, but how it matters. The event, which is dealer-designed to cover the topics most relevant to the challenges of dealership leadership today, also emphasizes peer interaction and idea-sharing forums. Discussions and presentations focus on the three foundational assets of successful dealership operations, Capital, Brand and People and the event includes The Most Valuable Insight competition.


About DrivingSales

DrivingSales enables retail automotive dealers to learn, connect, innovate, and prosper in a rapidly changing retail environment. DrivingSales operates three business units geared at delivering actionable insight to dealers; DrivingSales Media, which comprises the dealer community, DrivingSales News, DealerExec Magazine, and multiple industry conferences. DrivingSales University, the leading provider of automotive retail education content and certification programs, and DrivingSales Data, the industry’s largest cross-channel data analytics platform.


Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by over 60% of franchised dealerships in North America as a resource to improve their business performance.  To learn more about the DrivingSales community, news, training or performance analytics visit,, and


DrivingSales Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 424.603.4340
Crystal Hartwell (crystal(at)mwebbcom(dot)com), mWEBB Communications, 714.987.1016


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