Automotive Digital Marketing

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Don't forget to take your inventory with you!

Since the internet is the present and the future of the car business the more places you can post your inventory the better off you are going to be. While embracing the latest trend of social media marketing it is important not to forget that without the inventory, you don’t have a business to run or a reputation to manage. If your dealership is going use social media then your inventory needs to be there as well. Like everything else there is a right way and a wrong way to go about sharing your inventory on social networks. Should you post all your cars on your wall and try to manually manage them? No! Fans do not want to come to your social media pages and see nothing but inventory. It is important to keep interesting industry relevant content on your wall and make your inventory accessible but not plastered all over the place. has created a custom Facebook application that does more than just host your inventory. Our application creates a separate tab at the top of the wall labeled “inventory” that allows your fans to see your cars when they want! Inside of our application we integrate with your photo company so your inventory is displayed with actual vehicle photos and is laid out just like it would be on a larger vehicle search engine such as With multiple filtering options you fans can find the car that they want and with one click they are linked to a dynamically created landing page specific to each vehicle. This page features a full photo spread and, because of integration with Autodata, the pages offer a complete and accurate VIN decode. Other features include: a custom dealer comment section, link to Google maps showing the dealership location allowing customers to map themselves right to your front door, a link to vehicle history reports and so much more. Every landing page opens in a new window creating a URL that you can share across all social networks. Didn’t know you could tweet a car? With you can! is also integrated into your DMS that means when you make a sale the vehicle comes out of your system, out of and out of your Facebook application making it maintenance free for the dealership. Your inventory is one of the biggest parts of your operation, as your dealership surges forward and grows through the use of social media don’t forget to take it with you! can give you the knowledge and the tools to get your inventory all over social networks and show you how to master social media marketing! Give us a call now, 877.326.7624 or email us at

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