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When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we can gain a deeper understanding of this noun.
“Personality is the particular combination of emotional, attitudinal, and behavioral response patterns of an individual.”
Again, you may be wondering how you can apply this to your dealership. In order to do this, take a closer look at what really makes up your dealership… the people. Cars would not be sold or serviced without the team of people you have at your dealership, nor would customer service be provided. Ultimately, the people make up your dealership.
Therefore, it is simple enough to see that the word “individual”, in the definition of personality, can be easily swapped out with the word “business” when creating a personality for your dealership.
Within the physical location of your dealership, you have an overall understanding of what is expected of you when you are providing customer service, making a sale, or servicing a customer’s vehicle. There is a mission in mind.
Some of the expectation you may have at your dealership could be:
These are only a few of the expectations your dealership may have, but they all have an important mission in mind for the people who work there – Show a personality that you are knowledgeable, helpful, and a provider of excellent customer service. Therefore, the expectations you have at your dealership creates the personality of the dealership.
Now take these expectations and the overall mission you use at the physical location of your dealership and apply them to your online social networks.
Give your dealership an online personality by sharing what you already know and by using the expectations you have at your dealership to create an online personality.
How to create an online personality for your dealership:
Your dealership could not survive without the people who come to your physical location and without those who work inside of it. Always keep that in mind when you are looking to present your dealership to the online world.
Use what your dealership already knows that works at your physical location to build an online personality to reach a completely new audience of potential customers and to re-connect with those who have enjoyed your dealership’s personality in person.