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Digital Warrior Scholarships Offered To ADM Members For Internet and BDC Training

Next week, July 24-25th at the Hilton DFW Lakes Hotel, dealers from across the country who want to improve their BDC/Internet processes are heading to the Digital Warrior Academy (DWA) for training.  


The DWA program was designed by PCG Consulting and lead by Marc McGurren.  Marc was recognized in 2011 by Wards Auto as having one of the highest performing GM Internet stores in the country.  


Read the Wards article entitled "Top Internet-Lead Closer Tells How Its Done".


We all know that staff, management, and/or CRM changes can disrupt the processes inside the dealership designed to properly handle Internet leads and calls.  Even in stable BDC environments, there is always room to improve.


That's why I decided to offer ADM members an opportunity to attend the July Digital Warrior Academy training for free through  a scholarship program.   Registration is normally $995 per person.


So if your Internet department is struggling, or just needs a few tweaks to get to the next level of success, you must attend  this powerful 2-Day training event.  The hotel training facilities are fantastic.


Best of all, five ADM members will come back with the knowledge, processes, and strategies to make significant changes at the dealership.   I'm sure they will share their experiences when they get back. 


How To Receive A DWA Scholarship


PCG Consulting will offer 5 scholarships worth $995 each to the July DWA training in Grapevine, Texas which is minutes from DFW airport.  To qualify for a scholarship, please follow these easy steps:


  1. Get authorization from management that you can leave the dealership on Monday night July 23rd and return on Wednesday night July 25th.
  2. Calculate your expenses for approval:  Roundtrip airfare to DFW airport and two nights at hotel at $139/night are your responsibility.
  3. Have your GM or Manager send me an email requesting the scholarship for Digital Warrior Academy and that they will approve your travel and hotel costs.  They can send the email to:
  4. The first five people who complete these steps will be contacted, verified, and approved once we receive their email.  Please put the words "ADM Scholarship for DWA" in the email subject line.

DWA Instructors


I will be part of the training experience as well as Julie Chisum and Marc McGurren.  You can read more  about the program, classes, and agenda by downloading the workshop PDF or visiting the event website:


I hope that ADM members will realize the value of this offer and opportunity to improve your dealership operations.  If you have any additional questions, contact Carrie Hemphill at 908-601-6475.

For groups wanting to send multiple people from their Internet Department, you will be pleased to know that group discounts are available.

See you next week in Dallas!

Brian Pasch, CEO

PCG Consulting




Views: 351

Tags: adm, digital warrior academy, julie chisum, marc mcgurren, pcg consulting


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Comment by Ralph Paglia on July 13, 2012 at 6:23pm

It has been my experience that Scholarships like this represent a great opportunity for automotive professionals to get the training they need to succeed, when their dealerships will not approve such expenses.

Comment by Brian Pasch on July 12, 2012 at 3:38pm

Another scholarship to the Digital Warrior Academy training for Internet/BDC processes, workflows, and best practice awarded today to a very happy ADM member.  One scholarship is left. 

Comment by Brian Pasch on July 12, 2012 at 10:28am

Another scholarship was awarded...two left. 

Comment by Brian Pasch on July 12, 2012 at 7:36am

Two scholarships to Digital Warrior Academy were awarded to ADM members last night.  That leaves three scholarships left for ADM members that respond first. 

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