Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Do you know the online activity that is the #1 sales predictor when automotive consumers are shopping online? Jon Quade, Performance Improvement Consultant at Cobalt, reveals the metric to measure when determining whether or not a shopper is ready to make a move on a vehicle, and offers a 3-part strategy to help you leverage what really sells cars online.
Does Your Dealership Have a Unique “Why Buy” Message?
Is your dealership’s unique value proposition front and center in your marketing? Does your branding help differentiate you from your competitors and drive new business to your store? Find out how defining your dealership’s “why buy” message can not only attract shoppers, but help convert customers to lifelong fans.
9 Million Reasons Why VDP Views Are The Metric That Matters
The verdict is in: if they view the highlights, you’ll view the taillights. In other words, the more car shoppers engage with your Vehicle Details Pages (VDPs), the quicker your cars will move off your lot— and that’s a fact.
One of the best ways to capture shoppers and inject some passion into their car-buying journey is with video. Video continues to be one of the fastest-growing online ad formats. When leveraged correctly, it can drive Vehicle Details Page (VDP) views while earning a very attractive ROI.
|On Demand Webinar:
Master Your Marketing Mix
This webinar reveals the 5 methods of MultiChannel Marketing that Auburn VW leveraged to become one of the top dealerships in the Pacific Region.
|eBook: Defining Your Dealership Why
The theory behind “defining your why” is simple: consumers don’t care what you sell, they care why you sell it. Learn how to define your dealership's "why buy" to connect your dealership to the right customers, for life.