Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
So here is your blog tip for the week. Religiously watch normal media sites for content that relates to your brand. Everything from new models, positive reviews, community support, and concept cars can be interesting content for customers.
Shown above is a sample from an MSN news post. Even THEY didn't generate the content; they merely consolidated Motor Trend material. It only takes a moment to use the windows SNIP TOOL or even a phone screen shot, copy the link and get it posted, along with some pertinent text that ties it to your store, like 'we've got great deals on the MKX, and have plenty in stock. Maybe throw in a photo of your inventory - you can even just grab a VDP image if your (actual) photos are decent.
Have a great week and happy selling!
Tom LaPointe CarChat24 Marketing Consultant
www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195
A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.