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It's no secret that fresh content is the best "trick" for strong organic SEO, and social media needs content that relates to consumers to be 'engaging'.

So here is your blog tip for the week. Religiously watch normal media sites for content that relates to your brand. Everything from new models, positive reviews, community support, and concept cars can be interesting content for customers.

Shown above is a sample from an MSN news post. Even THEY didn't generate the content; they merely consolidated Motor Trend material. It only takes a moment to use the windows SNIP TOOL or even a phone screen shot, copy the link and get it posted, along with some pertinent text that ties it to your store, like 'we've got great deals on the MKX, and have plenty in stock. Maybe throw in a photo of your inventory - you can even just grab a VDP image if your (actual) photos are decent.

Have a great week and happy selling!


Tom LaPointe CarChat24 Marketing Consultant 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.

Views: 303

Tags: SEO, auto sales, blog post, content, dealership, social media


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Comment by Big Tom LaPointe on April 6, 2016 at 7:40am

Brian - the other 1341 tips are outdated LOL. . . 

Comment by Big Tom LaPointe on April 6, 2016 at 7:39am

I agree tim that that doesn't have any seo benefit as a link, but I actually mentioned using a snapshot of the post and not a direct link, per se. I know links on here are nofollow so i'm not hurting ralph's seo. thanks for bringing up the point about msn's spun content - i'm sure the original motor trend site would be a much more legit source - even JD power itself. 

Comment by Timothy Martell on April 1, 2016 at 8:42am

Hey Tom. I enjoy a lot of what you share. Often, looking outside of the industry is a great way to glean insight on ways to improve one's own marketing tactics. In this case, however, this is a classic example of what not to do. In fact, you should never, ever do anything like this on a dealer blog or website. This is called "spun" content.

Legitimate news sites can use content curation tactics like spinning content because of the type of website they are - a news outlet. It is common place for news outlets to syndicate other reported information and google understands this. Dealer websites are classified as YMYL (your money your life) sites. These websites are actually given the greatest degree of scrutiny by search algorithms. Reason being they are purchase oriented. Meaning the information needs to be highly valuable, trustworthy and compelling or unique. Spun content is devalued significantly by search engines on sites like this.

Unfortunately, for car dealers, there are no short cuts that can be taken when it comes to content creation. Its ok to use an article like this as inspiration for something you might create yourself, but its never good to use duplicate content or spun content in any way. Never... Ever!

Comment by Brian Bennington on March 14, 2016 at 2:46pm

Nice job Tom. A fast slick post with a solid tip.  (Sounds like ad copy for a spear maker?)  Anyway, my only question after reading "social media tip #1342" is, do you know the other 1341 tips and can you recite them from memory?

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