Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Dataium Settles Customer Information Use Inquiry With New Jersey Officials

Dataium Settles Customer Information Use Inquiry With New Jersey Consumer Affairs Division

Company affirms commitment to protecting consumer privacy

NASHVILLE, Tenn. – Dataium, LLC, the largest aggregator of in-market automotive shopper behavior, has settled with the New Jersey consumer affairs division over an inquiry regarding the use of software code for tracking visitors to websites.

Officials with the Nashville-based company say they complied with state and federal laws, but settled to avoid the cost of litigation. Dataium fully cooperated with the inquiry by the New Jersey Division of Consumer Affairs, Office of Consumer Protection.

“Last week, we were able to resolve the inquiry amicably and without any findings of wrongdoing or admitting any liability,” said Angie Sherrell, Dataium Managing Director. “The order reaffirms that we will continue our current practices of complying with all applicable legal requirements pertaining to notice, disclosure and use of consumer information.”

“Dataium is committed to providing solutions for our clients that exceed industry standards and best practices for protecting the privacy rights of our clients and consumers in general. Since our inception, we have provided consumers with the ability to control the amount of data-sharing all the way to completely opting-out,” said Sherrell. She added, “This consent order brings the inquiry to a close, allows us to focus on our goal of enhancing the auto buying experience for all consumers, and will not have any adverse impact or cause any change or disruption of Dataium services.”

The availability, analysis and use of so-called “big data” are part of a larger national conversation about how companies share and use information to benefit the consumer. Dataium aspires to be a leader in best practices that provides safeguards for the consumer, transparency and value for our clients.

Who Is Dataium?

Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index.

For more information:

Views: 839

Tags: Customer, Dataium, Information, Inquiry, Jersey, New, Officials, Settles, Use, With

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by James A. Ziegler on November 25, 2013 at 6:59am

Going back to the original Wall Street Journal article; I am sure Dataium isn't violating any customers' rights by lifting personally identifiable information from forms etc. AND I am sure this is some kind of misprint in the WSJ and no privacy laws were violated. Especially from this quote from the original WSJ Article.

" If you’ve shopped for a car online on Cars.com or other automotive websites recently, there’s a good chance Dataium LLC was watching most of your mouse-clicks.

The Wall Street Journal observed Dataium logging information about a visitors’ nearly every action — not just what pages were viewed, but also what parts of the page were clicked, which dropdown options were selected, and what information (such as name, email address, and phone number) were entered in dealer-contact forms."

I don't know about you, BUT; I'm sure Dataium isn't selling your customer Data to third and fourth parties, and certainly NOT to your competitors. Although; they do sell some kind of Data to many other companies including manufacturers and other vendors who in turn resell it to somebody. I am sure New Jersey was just a huge misunderstanding. 

AND, rest assured although we suspect that many vendors might be is scraping dealer websites, lifting data out of your DMS or using your inventory to bait and switch consumers to competitors or fill out forms: We are not and will NOT EVER say Dataium was one of those companies. #AlphaDawg #AutomotiveNews #CarPeople 

http://www.automotivedigitalmarketing.com/profiles/blogs/how-many-v...

Comment by Alexander Lau on November 25, 2013 at 6:35am

Bingo James! Have fun with those MASSIVE fines.

Comment by James A. Ziegler on November 25, 2013 at 6:27am
Comment by James A. Ziegler on November 25, 2013 at 6:26am
Comment by James A. Ziegler on November 25, 2013 at 6:26am
Comment by Alexander Lau on November 25, 2013 at 5:51am

LMAO at this statement: “The order reaffirms that we will continue our current practices of complying with all applicable legal requirements pertaining to notice, disclosure and use of consumer information.”

Suuuuuuuuuuuuuuure!

Furthermore, they had better hope the November 2014 vote works out in the favor, because I foresee a big slap in the face, on arrival, for those involved selling and reselling consumer web performance metrics. 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service