Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition. Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact with and respond to these shoppers.
Your online audience is closer than you think, and they’re looking for very specific things when they decide to do business with you. They want to build strong relationships and connect in meaningful ways—and that’s exactly what you’ll be doing when you reach out and share with them online. They’re not looking for a one-size-fits-all approach, but rather personalized, thoughtful interactions that convey your genuine interest in their needs.
In the State of the Connected Customer Report, the numbers tell a story about shopper expectations regarding personalization and service:
To break it down, consumers are looking for consistency, an excellent brand experience, and personalization throughout your interactions. Seem like a tall order? Are consumers asking for everything but the moon? Not really. When you consider the technology and information that’s available to you, it’s feasible to offer a top-quality, personalized shopper experience without working up too much of a sweat. By leveraging the data you already have and upping the ante where your internal communication is concerned, you can have your entire dealership on track to connect with consumers and build relationships that will reinforce the fact that you’re the right dealership for them.
Time to Get Digital
Dealerships are known for reaching consumers via traditional marketing like direct-mail fliers, TV spots, radio, and even the occasional newspaper ad, but the quick pace of today’s shoppers means businesses need to get digital to be more effective. Modern marketing strategies available to dealerships today offer plenty of benefits, including quantifiable results that can guide future campaign strategies. If you’re still wondering how digital marketing can help your dealership stand out from the crowd, consider the following:
It’s important to remember consumers are interacting in an online space and building relationships with each other and with businesses they’re interested in supporting. For dealerships, it’s imperative to focus on building a strong online presence and lean into modern shopper needs for connected buying experiences and personalized interactions.
You can streamline the process and ensure your dealership is ready to meet consumer expectations by investing in technology to help you offer the most comprehensive and individualized communication. AutoAlert’s One-to-One Intelligent Marketing platform is a multi-channel, integrated solution that offers dealers powerful data mining, as well as precision-targeted, personalized consumer communications. On top of that, dealers get real-time tracking and reporting, allowing them to continuously measure the effectiveness of their campaigns.
In a crowded marketplace, today’s shoppers want to know they’re heard, understood, and capturing your attention. You’ll be miles ahead of the competition when you engage consumers with modern, personalized communication that speaks directly to their specific needs.