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Castle Chevrolet Facebook Case Study Just Published


Today I co-hosted a webinar with Patrick Workman from Facebook.  The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.  


93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as larger companies like, Haystak, and Cobalt. 


As part of today's webinar, Patrick provided attendees with a brand new case study which highlighted how Castle Chevrolet is using social media.


To read the whitepaper, just visit this link.


You can save a copy of the case study as a PDF right to your computer.


Facebook Dealer News To Be Announced at DMSC


Patrick will be a keynote speaker at the 2013 Digital Marketing Strategies Conference  (DMSC) in Orlando, Feb 5-7th.  During his presentation, Patrick will be sharing NEW products and strategies for car dealers who want to leverage the 1 billion members of Facebook.


Call Carrie Hemphill (908-601-6475) to get all the info you need to get registered at the great conference which will highlight keynote addresses from Facebook, Google, Autotrader,, DealerTrack Technologies, Cobalt/ADP and 38 workshops to help all aspects of dealership operations.

List of Workshops Available at DMSC:

Register for DMSC using ADM promo offer:   Click Here To Save


I look forward to seeing ADM members in Orlando!


Brian Pasch, CEO

PCG Consulting


Views: 552

Tags: castle chevrolet, facebook, internet, marketing, retargeting


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Comment by Ryan Gerardi on August 14, 2013 at 9:58pm

Here is the freshly released version of this case study, presented on Facebook's website:

It's sharp guys!

Comment by Brent Albrecht on January 11, 2013 at 6:21pm

Thanks Brian for sharing this great case study. We're excited to see our strategy bring such a high level of success to Castle Chevrolet and look forward to bringing same results to more and more dealers in 2013. This case study is a testament to how hard our bright staff works to turn the dealerships they manage into leaders in the world of Social Media and Reputation

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