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CarStory Market Reports named highest rated in Mobile Solutions category
Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology Leadership Awards in the Mobile Solutions category.
“We’re so pleased our dealer customers nominated us and we thank Dealer Marketing Magazine for the opportunity – it’s an honor to have been awarded the highest rating for the mobile application of our CarStory Market Reports,” said Chad Bockius, CMO of CarStory. “This is particularly rewarding because the review panel is made up of people with a great understanding of automotive retailing and they have recognized our Market Reports’ role in accelerating the sales process by giving sales consultants everything they need to know about a vehicle – especially when it comes to the unfamiliar, off-brand, used vehicles that end up on their lots.”
CarStory Market Reports are a free merchandising tool and lead source that are easily accessible on dealer websites, as well as on the lot via smart phones and tablets. The CarStory companion app, available for purchase by dealers, was awarded the same Technology Leadership distinction in 2014.
The reports’ unique market insights enhance Vehicle Detail Pages (VDP) by highlighting the vehicle’s most valuable features, including condition and pricing, as compared to similar vehicles in the local market. In addition, the reports recommend “Smart Alternatives” from the dealership’s inventory, such as vehicles with lower mileage, a lower price and/or a different color. These Smart Alternatives keep customers shopping on the dealer’s lot and help accelerate the purchase decision.
An eleven-member DealerKnows’ Vendor Review Dealer Panel, including moderators Joe Webb and Bill Playford, selected a total of nine award recipients across various categories.
Dealer Marketing Magazine’s Technology Leadership Awards’ selection process is designed to ensure objectivity. Nominations are open to all vendors that have developed the most innovative products, tools, or services that benefit auto dealers across the country. A full list of award results is available online at dealermarketing.com.
“CarStory Market Reports provides the right type of vehicle analytics for consumers to educate themselves on the perfect vehicle earlier in the purchasing process,” said Michael Ashton, Senior Manager of CPO and Used Car Operations at Volkswagen.
CarStory is the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences. CarStory Market Reports synthesize over four million real-time used vehicle listings with crowdsourced data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. Learn more at CarStory.com
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