Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
AUSTIN, Texas—October 3, 2017—CarStory, the automotive AI platform from Vast, today announced a partnership with Flick Fusion Video Marketing. An industry first, the partnership combines CarStory's AI-based insights for the automtoive industry with Flick Fusion's video marketing platform, SMARTFLICKS. Dealers can now automatically receive CarStory branded videos and have them added to their inventory for no additional charge.
"Anyone who has ever sold cars knows there are key selling features for every vehicle that make it truly unique, add value and are important to the shopper," said Tim James, COO of Flick Fusion. "Merchandising inventory is really about storytelling, and the best story is the one that gets a shopper emotionally attached to a vehicle. SMARTFLICKS is a perfect match for the AI-driven insights and analytics of CarStory."
CarStory.com will also feature Flick Fusion's videos on its widely used site. Flick Fusion's customers and their partners will gain free access to CarStory Market Reports. These mobile-friendly reports are currently used by Volkswagen, Hyundai and Ford. In addition, 7,000 dealers nationwide are creating a more engaging experience thanks to CarStory.
Video marketing is becoming a touchstone for customer relationship building. Eighty-four percent of customers watch a video before buying a car, according to Flick Fusion data. The integration of video, with CarStory’s analytics, arms dealers with the smartest tools available to not just sell a car, but impress customers with an engaging experience.
"The ability to take our CarStory Market Reports and turn them into videos takes inventory merchandising to a whole new level," said Vast CEO John Price. "Flick Fusion's SMARTFLICKS platform automates the entire production and distribution process, making it easy for dealers to reach and engage in-market vehicle shoppers across multiple touch-points. This partnership continues to drive forward what it means to sell cars in the Information Age, benefitting dealers and shoppers alike.”
Powered by the industry’s largest database of inventory and shopper insights, CarStory uses artificial intelligence (AI) and machine learning to help both consumers and dealers make confident decisions. With a network of over 7,000 dealers nationwide, and touching over 15 million consumers a month, CarStory is the leading automotive analytics platform in the industry. To learn more or sign up, visit: carstory.ai.
Vast is the leader in Automotive Vertical AI for automotive industry, applying domain knowledge, expertise and content to service customer-acquisition, vehicle sales and data analysis. Vast’s auto platform, CarStory, supports a number of products including CarStory Market Reports and CarStory.com. Founded in 2005, Vast is the premier provider of automotive big data solutions for the largest brands in automotive. Learn more at vast.com.
About Flick Fusion
Flick Fusion Video Marketing offers a full-solution video hosting, marketing and distribution platform to automotive and other inventory-based industries. The platform delivers automated, integrated and rule/behavior-based, including geo-targeted, video content in real-time, across multiple touchpoints and throughout the entire purchase cycle.
Flick Fusion makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more. Videos are proven to capture more buyers’ attention, advance organic SEO rankings, generate leads and increase conversion rates. The Flick Fusion system builds emotional value and customer loyalty for more than 4,500 auto dealerships through a network of 80 to 100 resellers. Visit www.flickfusion.com.