Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!


Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market
CINCINNATI, OHIO (April 14, 2015) –, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.
Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below Swapalease’s healthy margin of 70% approvals. The company continues to attribute this volatility to continuing trends that include rising borrowing for student loans and an overall increased appetite to take over a lease.
“When the overall volume of applicants continues to rise, it’s not uncommon to also find an increase in credit declines in the secondary market,” said Scot Hall, Executive Vice President of “Much of this activity is the result of car shoppers turning to the secondary market after their initial and unsuccessful attempt to lease at the dealer.”
Consumer borrowing to lease and purchase cars and trucks surpassed new highs in February, fueling a record total of $3.343 trillion in credit balances — not including mortgages, according to the most recent data from the Federal Reserve.
According the media reports, consumer borrowing surged by $15.5 billion in February after a $10.8 billion gain in January. Outstanding auto loans and student loans increased by $19.2 billion, the biggest monthly jump since July 2011. That offset a $3.7 billion decline in the credit card category, which totaled $884 billion.
Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use’s safe online system to contact the prospective seller and close the deal. For more information about or how to exit your lease early, call 866-SWAPNOW or visit

Views: 74

Tags: autos, car, cars, lease, leasing, shopping, transfer


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ray Lopez on April 14, 2015 at 8:25am

Is this a leading indicator of something bigger?

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service